Writing Perfect Sales Letters: A Step-by-Step Guide

by Dean Rieck

Despite the variety of direct mail formats we have available to us and all the hoopla over new media and technology these days, the sales letter remains one of the most effective means of delivering a powerful sales message. At its simplest, it is little more than a personal message from me to you.

Here are a few basics for writing perfect sales letters.

Copyright © 1999 Dean Rieck. All Rights Reserved.
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