Who hires copywriters?

Where do you find copywriter jobs? Are copywriting jobs as rare as some people say?

Actually, there are millions of businesses in the United States. At some point, every one of them will need something written. Some of the more active sources of copywriter jobs include banks, financial services, insurance, software, high-tech, agribusiness, construction, manufacturing, and non-profits.

Others likely to offer you a copywriting job include publishers, unions, associations and professional organizations, government agencies, hospitals and health care organizations, scientific / technical / scholarly organizations, consumer groups, political and religious organizations, fundraisers, and business people and politicians who make speeches.

Within these businesses, the departments which produce written materials and need copywriters include advertising, marketing, public relations, corporate communications, and sales.

Who actually does the hiring? There are endless title variations and often little consistency from one company to the next. However, within bigger companies, you'll primarily look for middle managers with titles such as Creative Services Director, Advertising or Marketing Manager (or Director), Promotion Director, Sales Manager, Communications Director, Direct Mail Manager, Direct Marketing Manager, or any Vice President in the right department, including advertising, communications, marketing, development, and sales.

In small companies, titles could also include President, CEO, Owner, Partner, Marketing Consultant, or Chairman.

Here are some other specialized businesses with copywriter jobs.

Advertising and Marketing Agencies

If there's any business that welcomes copywriters, both full-time and freelance, it's ad agencies, because they create a wide variety of promotional advertising and marketing materials. In-house copywriters usually handle high-profile projects, such as magazine ads, TV commercials, and online shopping sites, while freelancers handle low-profile projects, such as direct mail, radio ads, and instruction manuals.

Titles to look for include Account Executive, Account Director, Account Supervisor, Account Manager, Account Representative, Account Coordinator, Creative Director, Copy Chief, Project Coordinator, Media Manager, Broadcast Producer, and the various executives and owners, including Presidents, Vice Presidents, and CEOs.

Public Relations Firms

Advertising and public relations businesses are closely related, often operated by the same company. Others are independent, sometimes specializing in a particular industry, such as computers or health care.

Titles of those who hire copywriters include Media Director, Media Manager, Media Supervisor, Promotion Director, Promotion Manager, Public Relations Director, and Public Relations Manager.

Technical Writing Firms

Not too many copywriters can sift through a pile of blue prints or technical specs and write clearly about such high-tech products as boiler pressure valves or database management software. That's why technical copywriters are always in demand. And that's why there are specialized technical writing firms that work with computer, software, and industrial companies to handle all the details of writing, editing, producing, and printing manuals and various technical publications.

Some of these firms operate like specialized employment agencies, hiring technical writers who then work on the premises at larger companies, sometimes spending months or years on a single project. They are often listed in the phone book as Writing or Technical Writing Services, Editorial Services, or just plain Employment Contractors.

Graphic Design Firms

Smaller graphic design businesses often seek freelance copywriters. Larger firms hire full-time. Any sort of promotional materials that need design will also need copy.

Some design firms operate as mini ad agencies and seek freelance help when they get a project that is too big for them to handle with their limited number of employees.

Audio/Video Production Houses

This can be anything from a big production studio producing national television and radio commercials to a small two- or three-person business with some secondhand cameras and editing equipment.

Most successful studios hire full-time copywriters who can also produce, which means overseeing the entire production start-to-finish. Studios may also need freelance copywriters for busy periods.

Editorial Firms

Like technical writing firms, editorial firms take on the detailed work of producing publications for other businesses.

One type of editorial firm is the "book packager," responsible for writing, editing, illustrating, designing, and printing large publications, such as educational textbooks and workbooks, along with supplementary items, such as audio or video programs.

Big publishers like to keep this a secret, but many of the most successful textbooks are not written by the author whose name appears on the cover, but by a team of freelance writers working for book packagers. Often, these freelancers get a general outline for a text and are then responsible for researching and writing every word, even though they never get credit for it.

Consultants or Consulting Organizations

In this information age, consultants are more important than ever. Businesses in almost every industry rely on consultants to forecast future business trends, help design products and services, research the marketplace, and help design systems to increase their productivity.

This sort of work is intangible, so consultants put their analysis and recommendations in writing to add value to what they do. And since not every consultant is a good writer, there is a need for copywriters to turn their ideas into forceful, clear prose. This may take the form of reports, white papers, memos, or lengthy documents or books.


Small printers seldom hire copywriters. But large ones often have an entire creative department for the convenience of their clients. Printers are seldom picky about what they print, so the copywriting work available could be anything in print.

Copyright © 2009 Dean Rieck. All Rights Reserved.
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