numQuotes=201;
quoteArray = new Array(numQuotes);
quoteArray[0]="\"All experience is an arch to build upon.\"  -Henry Brooks Adams";
quoteArray[1]="\"Great designers seldom make great advertising men, because they get overcome by the beauty of the picture - and forget that merchandise must be sold.\"  -James Randolph Adams"
quoteArray[2]="\"The most common trouble with advertising is that it tries too hard to impress people.\"  -James Randolph Adams"
quoteArray[3]="\"To me, an advertising agency is 85 percent confusion and 15 percent commission. A vice-president in an advertising agency is a 'molehill man.' A molehill man is a pseudo-busy executive who comes to work at 9 A.M. and finds a molehill on his desk. He has until 5 P.M. to make this molehill into a mountain.\"  -Fred Allen"
quoteArray[4]="\"Remember that a lone amateur built the Ark. A large group of professionals built the Titanic.\"  -Dave Barry"
quoteArray[5]="\"No matter what happens, somebody will find a way to take it too seriously.\"  -Dave Barry"
quoteArray[6]="\"If you had to identify, in one word, the reason why the human race has not achieved, and never will achieve, its full potential, that word would be 'meetings.'\"  -Dave Barry"
quoteArray[7]="\"The faults of advertising are only those common to all human institutions. If advertising speaks to a thousand in order to influence one, so does the church. And if it encourages people to live beyond their means, so does matrimony. Good times, bad times, there will always be advertising. In good times, people want to advertise; in bad times they have to.\"  -Bruce Barton"
quoteArray[8]="\"Advertising is of the very essence of democracy. An election goes on every minute of the business day across the counters of hundreds of thousands of stores and shops where the customers state their preferences and determine which manufacturer and which product shall be the leader today, and which shall lead tomorrow.\"  -Bruce Barton"
quoteArray[9]="\"As a profession advertising is young; as a force it is as old as the world. The first four words ever uttered, 'Let there be light,' constitute its charter. All nature is vibrant with its impulse.\"  -Bruce Barton"
quoteArray[10]="\"There are a lot of great technicians in advertising. And unfortunately they talk the best game. They know all the rules ... but there's one little rub. They forget that advertising is persuasion, and persuasion is not a science, but an art. Advertising is the art of persuasion.\"  -William Bernbach"
quoteArray[11]="\"Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you're saying it like it's never been said before.\"  -William Bernbach"
quoteArray[12]="\"However much we would like advertising to be a science - because life would be simpler that way - the fact is that it is not. It is a subtle, ever-changing art, defying formularization, flowering on freshness and withering on imitation; where what was effective one day, for that very reason, will not be effective the next, because it has lost the maximum impact of originality.\"  -William Bernbach"
quoteArray[13]="\"If your advertising goes unnoticed, everything else is academic.\"  -William Bernbach"
quoteArray[14]="\"I warn you against believing that advertising is a science.\"  -William Bernbach"
quoteArray[15]="\"The most powerful element in advertising is the truth.\"  -William Bernbach" 
quoteArray[16]="\"You can say the right thing about a product and nobody will listen. You've got to say it in such a way that people will feel it in their gut. Because if they don't feel it, nothing will happen.\"  -William Bernbach"
quoteArray[17]="\"The truth isn't the truth until people believe you, and they can't believe you if they don't know what you're saying, and they can't know what you're saying if they don't listen to you, and they won't listen to you if you're not interesting, and you won't be interesting unless you say things imaginatively, originally, freshly.\"  -William Bernbach" 
quoteArray[18]="\"Properly practiced creativity MUST result in greater sales more economically achieved. Properly practiced creativity can lift your claims out of the swamp of sameness and make them accepted, believed, persuasive, urgent.\"  -William Bernbach"
quoteArray[19]="\"Properly practiced creativity can make one ad do the work of ten.\"  -William Bernbach"
quoteArray[20]="\"Our job is to bring the dead facts to life.\"  -William Bernbach"
quoteArray[21]="\"Our job is to sell our clients' merchandise ... not ourselves. Our job is to kill the cleverness that makes us shine instead of the product. Our job is to simplify, to tear away the unrelated, to pluck out the weeds that are smothering the product message.\"  -William Bernbach" 
quoteArray[22]="\"It is insight into human nature that is the key to the communicator's skill. For whereas the writer is concerned with what he puts into his writings, the communicator is concerned with what the reader gets out of it. He therefore becomes a student of how people read or listen.\"  -William Bernbach" 
quoteArray[23]="\"Just because your ad looks good is no insurance that it will get looked at. How many people do you know who are impeccably groomed ... but dull?\"  -William Bernbach"
quoteArray[24]="\"No matter how skillful you are, you can't invent a product advantage that doesn't exist. And if you do, and it's just a gimmick, it's going to fall apart anyway.\"  -William Bernbach"
quoteArray[25]="\"You can see a lot just by looking.\"  -Yogi Berra"
quoteArray[26]="\"The deeper problems connected with advertising come less from the unscrupulousness of our 'deceivers' than from our pleasure in being deceived, less from the desire to seduce than from the desire to be seduced.\"  -Daniel J. Boorstin"
quoteArray[27]="\"The force of the advertising word and image dwarfs the power of other literature in the 20th century.\"  -Daniel J. Boorstin"
quoteArray[28]="\"The main obstacle to progress is not ignorance, but the illusion of knowledge.\"  -Daniel Boorstin"
quoteArray[29]="\"A genius is a man who has two great ideas.\"  -Jacob Bronowski"
quoteArray[30]="\"It takes 20 years to build a reputation and five minutes to ruin it.\"  -Warren Buffett"
quoteArray[31]="\"Facts are to the mind what food is to the body.\"  -Edmund Burke"
quoteArray[32]="\"The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.\"  -Leo Burnett" 
quoteArray[33]="\"I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.\"  -Leo Burnett" 
quoteArray[34]="\"Anyone who thinks that people can be fooled or pushed around has an inaccurate and pretty low estimate of people - and he won't do very well in advertising.\"  -Leo Burnett"
quoteArray[35]="\"A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin'.\"  -Leo Burnett"
quoteArray[36]="\"The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its 'product' cannot be turned out on an assembly line.\"  -Leo Burnett" 
quoteArray[37]="\"Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.\"  -Leo Burnett" 
quoteArray[38]="\"Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'\"  -Leo Burnett" 
quoteArray[39]="\"I have learned that any fool can write a bad ad, but that it takes a real genius to keep his hands off a good one.\"  -Leo Burnett" 
quoteArray[40]="\"We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'\"  -Leo Burnett" 
quoteArray[41]="\"Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.\"  -Leo Burnett" 
quoteArray[42]="\"If you can't turn yourself into your customer, you probably shouldn't be in the ad writing business at all.\"  -Leo Burnett" 
quoteArray[43]="\"Chess is the most elaborate waste of human intelligence outside of an advertising agency.\"  -Raymond Chandler"
quoteArray[44]="\"Nothing is more dangerous than an idea, when it is the only one you have.\"  -Emile Chartier"
quoteArray[45]="\"Advertising is the very essence of democracy.\"  -Anton Chekhov"
quoteArray[46]="\"Asked about the power of advertising in research surveys, most agree that it works, but not on them.\"  -Eric Clark" 
quoteArray[47]="\"There is no such thing as a Mass Mind. The Mass Audience is made up of individuals, and good advertising is written always from one person to another. When it is aimed at millions it rarely moves anyone.\"  -Fairfax Cone"
quoteArray[48]="\"Advertising is what you do when you can't go see somebody. That's all it is.\"  -Fairfax Cone" 
quoteArray[49]="\"Advertising ministers to the spiritual side of trade. It is great power that has been entrusted to your keeping which charges you with the high responsibility of inspiring and ennobling the commercial world. It is all part of the greater work of the regeneration and redemption of mankind.\"  -Calvin Coolidge"
quoteArray[50]="\"Advertising is the most fun you can have with your clothes on.\"  -Bill Cosby"
quoteArray[51]="\"Business? It's quite simple. It's other people's money.\"  -Alexandre Dumas"
quoteArray[52]="\"Sixty years ago I knew everything; now I know nothing; education is a progressive discovery of our own ignorance.\"  -Will Durant"
quoteArray[53]="\"It is the unrelenting, oppressive pressure to be imaginative that is responsible for most bad advertising. It causes people to suspend judgment, to lose sight of priorities, and to forget what they're supposed to be doing.\"  -John Egley"
quoteArray[54]="\"The mere formulation of a problem is far more often essential than its solution, which may be merely a matter of mathematical or experimental skill. To raise new questions, new possibilities, to regard old problems from a new angle requires creative imagination and marks real advances science.\"  -Albert Einstein"
quoteArray[55]="\"At the last moment there is always a reason not existing before - namely, the impossibility of further vacillation.\"  -George Eliot"
quoteArray[56]="\"What we call results are beginnings.\"  -Ralph Waldo Emerson"
quoteArray[57]="\"No living being is held by anything so strongly as its own needs.\"  -Epictetus"
quoteArray[58]="\"The philosophy behind much advertising is based on the old observation that every man is really two men - the man he is and the man he wants to be.\"  -William Feather"
quoteArray[59]="\"There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do is put you out of business faster.\"  -Jerry Della Femina"
quoteArray[60]="\"We grew up founding our dreams on the infinite promise of American advertising. I still believe that one can learn to play the piano by mail and that mud will give you a perfect complexion.\"  -Zelda Fitzgerald"
quoteArray[61]="\"A good ad should be like a good sermon: It must not only comfort the afflicted, it also must afflict the comfortable.\"  -Bernice Fitz-Gibbon"
quoteArray[62]="\"Soon after a hard decision something inevitably occurs to cast doubt.\"  -R. I. Fitzhenry"
quoteArray[63]="\"Exuberance is better than taste.\"  -Gustave Flaubert"
quoteArray[64]="\"Well done is better than well said.\"  -Benjamin Franklin"
quoteArray[65]="\"The brain is a wonderful organ. It starts the moment you get up and doesn't stop until you get into the office.\"  -Robert Frost"
quoteArray[66]="\"You can't steal second with your foot on first.\"  -Lou Gehrig"
quoteArray[67]="\"The key to everything is patience. You get the chicken by hatching the egg -- not by smashing it.\"  -Ellen Glasgow"
quoteArray[68]="\"If you have a lemon, make lemonade.\"  -Howard Luck Gossage"
quoteArray[69]="\"The real fact of the matter is that nobody reads ads. People read what interests them, and sometimes it's an ad.\"  -Howard Luck Gossage"
quoteArray[70]="\"Every time a message seems to grab us, and we think, 'I just might try it,' we are at the nexus of choice and persuasion that is advertising.\"  -Andrew Hacker"
quoteArray[71]="\"Advertising is found in societies which have passed the point of satisfying the basic animal needs.\"  -Marion Harper, Jr." 
quoteArray[72]="\"Advertising is salesmanship mass produced. No one would bother to use advertising if he could talk to all his prospects face-to-face. But he can't.\"  -Morris Hite"
quoteArray[73]="\"Next to Christianity, advertising is the greatest force in the world. And I say that without sacrilege or disrespect. Advertising makes people discontented. It makes them want things they don't have. Without discontent, there is no progress, no achievement.\"  -Morris Hite"
quoteArray[74]="\"Contrary to what self-appointed protectors of the consumer so loudly proclaim, advertising does not cause people to buy bad products. Nothing will put a bad product out of business faster than a good advertising campaign. Advertising causes people to try a product once, but poor quality eliminates any possibility of a repeat purpose.\"  -Morris Hite"
quoteArray[75]="\"There is more money wasted in advertising by underspending than by overspending. Years ago someone said that underspending in advertising is like buying a ticket halfway to Europe. You've spent your money but you never get there.\"  -Morris Hite"
quoteArray[76]="\"It takes good clients to make a good advertising agency. Regardless of how much talent an ad agency may have, it is ineffective without good products and services to advertise.\"  -Morris Hite"
quoteArray[77]="\"There is no such thing as national advertising. All advertising is local and personal. It's one man or woman reading one newspaper in the kitchen or watching TV in the den.\"  -Morris Hite"
quoteArray[78]="\"Techniques of art, layout, typography, radio and television productions and fine writing are important. Nevertheless, they are secondary to the basic selling proposition around which the ad or commercial is built. It is not the purpose of the ad or commercial to make the reader or listener say 'My, what a clever ad.' It is the purpose of advertising to make the reader or listener say, 'I believe I'll buy one when I'm shopping tomorrow,' or 'I wonder if Joe could get one for me wholesale? The place to start in advertising is the basic selling appeal. An appeal that fulfills some existing need in the prospect's mind, an appeal that can be readily understood and believed.\"  -Morris Hite" 
quoteArray[79]="\"There's no secret formula for advertising success, other than to learn everything you can about the product. Most products have some unique characteristic, and the really great advertising comes right out of the product and says something about the product that no one else can say. Or at least no one else is saying.\"  -Morris Hite"
quoteArray[80]="\"If an ad campaign is built around a weak idea - or as is so often the case, no idea at all - I don't give a damn how good the execution is, it's going to fail.\"  -Morris Hite"
quoteArray[81]="\"The headline is the most important element of an ad. It must offer a promise to the reader of a believable benefit. And it must be phrased in a way to give it memory value.\"  -Morris Hite" 
quoteArray[82]="\"People don't buy from clowns.\"  -Claude C. Hopkins"
quoteArray[83]="\"The time has come when advertising in some hands has reached the status of a science.\"  -Claude C. Hopkins"
quoteArray[84]="\"The art of becoming wise is the art of knowing what to overlook.\"  -William James"
quoteArray[85]="\"Promise, large promise, is the soul of an advertisement.\"  -Samuel Johnson"
quoteArray[86]="\"A problem well-stated is a problem half solved.\"  -Charles F. Kettering"
quoteArray[87]="\"My definition of an educated man is the fellow who knows the right thing to do at the time it has to be done.... You can be sincere and still be stupid.\"  -Charles F. Kettering"
quoteArray[88]="\"Television is called a medium because it is neither rare nor well done.\"  -Ernie Kovacs"
quoteArray[89]="\"The product that will not sell without advertising will not sell profitably with advertising.\"  -Albert Lasker" 
quoteArray[90]="\"When a client comes to us with a product, he is, in effect, giving us a problem to be solved... Some of the biggest advertising mistakes are people who imagine they know what the problem is, or they're not even thinking about; they're just coming up with that brilliant idea and trying to force the problem to fit it.\"  -Mary Wells Lawrence"
quoteArray[91]="\"Advertising: the science of arresting the human intelligence long enough to get money from it.\"  -Stephen B. Leacock" 
quoteArray[92]="\"You can fool all the people all the time if the advertising is right and the budget is big enough.\"  -Joseph E. Levine"
quoteArray[93]="\"Advertising is a valuable economic factor because it is the cheapest way of selling goods, particularly if the goods are worthless.\"  -Sinclair Lewis" 
quoteArray[94]="\"Hollywood has its Oscars. Television has its Emmys. Broadway has its Tonys. And advertising has its Clios. And its Andys, Addys, Effies and Obies. And 117 other assorted awards. And those are just the big ones.\"  -Joanne Lipman"
quoteArray[95]="\"A good advertising man is a first-class pragmatist. If he has any basic theorem at all, it is that most advertising is an intrusion upon the time and attention of people; a justifiable one but an intrusion nonetheless. The reader has bought the magazine for something other than the ads. Therefore the copywriters undertake to stop him in spite of himself.\"  -Albert Lynd"
quoteArray[96]="\"It may be said of men in general that they are ungrateful and fickle, dissemblers, avoiders of danger, and greedy of gain. So long as you shower benefits upon them, they are all yours...\"  -Niccolo Machiavelli"
quoteArray[97]="\"When a man tells you he got rich through hard work, ask him, 'Whose?'\"  -Don Marquis" 
quoteArray[98]="\"People who are only good with hammers see every problem as a nail.\"  -Abraham Maslow"
quoteArray[99]="\"If the only tool you have is a hammer, you tend to see every problem as a nail.\"  -Abraham Maslow"
quoteArray[100]="\"Nothing levels a playing field like a better idea.\"  -Stanley I. Mason, Jr." 
quoteArray[101]="\"If you break the rules, you're going to stand a better chance of breaking through the clutter than if you don't. If you try to live with the rules, in all likelihood the work will be derivative, it won't be fresh, it won't have the necessary ingredients to disarm the consumer, who increasingly has got his defenses up against all sorts of advertising messages coming his way.\"  -Tom McElligott"
quoteArray[102]="\"Confidence comes not from always being right but from not fearing to be wrong.\"  -Peter T. McIntyre"
quoteArray[103]="\"I respect faith, but doubt is what gets you an education.\"  -Wilson Mizner"
quoteArray[104]="\"Advertising in the final analysis should be news. If it is not news it is worthless.\"  -Adolph S. Ochs" 
quoteArray[105]="\"Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera.\"  -David Ogilvy"
quoteArray[106]="\"Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.\"  -David Ogilvy" 
quoteArray[107]="\"Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.\"  -David Ogilvy"
quoteArray[108]="\"The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.\"  -David Ogilvy"
quoteArray[109]="\"I know of a brewer who sells more of his beer to the people who never see his advertising than to the people who see it every week. Bad advertising can unsell a product.\"  -David Ogilvy"
quoteArray[110]="\"It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea.\"  -David Ogilvy"
quoteArray[111]="\"What you say in advertising is more important than how you say it.\"  -David Ogilvy" 
quoteArray[112]="\"Advertising is only evil when it advertises evil things.\"  -David Ogilvy" 
quoteArray[113]="\"The more informative your advertising, the more persuasive it will be.\"  -David Ogilvy" 
quoteArray[114]="\"Ninety-nine percent of advertising doesn't sell much of anything.\"  -David Ogilvy"
quoteArray[115]="\"A good advertisement is one which sells the product without drawing attention to itself.\"  -David Ogilvy" 
quoteArray[116]="\"Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.\"  -David Ogilvy" 
quoteArray[117]="\"If it doesn't sell, it isn't creative.\"  -David Ogilvy"
quoteArray[118]="\"You have only 30 seconds in a TV commercial. If you grab attention in the first frame with a visual surprise, you stand a better chance of holding the viewer. People screen out a lot of commercials because they open with something dull... When you advertise fire-extinguishers, open with the fire.\"  -David Ogilvy" 
quoteArray[119]="\"What really decides consumers to buy or not to buy is the content of your advertising, not its form.\"  -David Ogilvy" 
quoteArray[120]="\"There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers.\"  -David Ogilvy" 
quoteArray[121]="\"The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising.\"  -David Ogilvy"
quoteArray[122]="\"The consumer isn't a moron. She is your wife.\"  -David Ogilvy" 
quoteArray[123]="\"The advertisers who believe in the selling power of jingles have never had to sell anything.\"  -David Ogilvy"
quoteArray[124]="\"Shakespeare wrote his sonnets within a strict discipline, fourteen lines of iambic pentameter, rhyming in three quatrains and a couplet. Were his sonnets dull? Mozart wrote his sonatas within an equally rigid discipline - exposition, development, and recapitulation. Were they dull?\"  -David Ogilvy"
quoteArray[125]="\"On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.\"  -David Ogilvy" 
quoteArray[126]="\"Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine.\"  -David Ogilvy" 
quoteArray[127]="\"Advertising is the rattling of a stick inside a swill bucket.\"  -George Orwell"
quoteArray[128]="\"To see what is in front of one's nose requires a constant struggle.\"  -George Orwell"
quoteArray[129]="\"When executing advertising, it's best to think of yourself as an uninvited guest in the living room of a prospect who has the magical power to make you disappear instantly.\"  -John O'Toole"
quoteArray[130]="\"Yes, I sell people things they don't need. I can't, however, sell them something they don't want. Even with advertising. Even if I were of a mind to.\"  -John O'Toole"
quoteArray[131]="\"The best way to have a good idea is to have a lot of ideas.\"  -Linus Pauling"
quoteArray[132]="\"There is real magic in enthusiasm. It spells the difference between mediocrity and accomplishment....\"  -Norman Vincent Peale"
quoteArray[133]="\"If commerce is the engine of our economy, then advertising is the spark. Responsible advertisers are the drivers who keep us on the right track, leading to a richer, more benevolent society.\"  -Brian Philcox"
quoteArray[134]="\"The first thing one must do to succeed in advertising is to have the attention of the reader. That means to be interesting. The next thing is to stick to the truth, and that means rectifying whatever's wrong in the merchant's business. If the truth isn't tellable, fix it so it is. That is about all there is to it.\"  -John E. Powers" 
quoteArray[135]="\"When money talks, there are few interruptions.\"  -Herbert V. Prochnow"
quoteArray[136]="\"Advertising is, actually, a simple phenomenon in terms of economics. It is merely a substitute for a personal sales force - an extension, if you will, of the merchant who cries aloud his wares.\"  -Rosser Reeves"
quoteArray[137]="\"Let's say you have $1,000,000 tied up in your little company and suddenly your advertising isn't working and sales are going down. And everything depends on it. Your future depends on it, your family's future depends on it, other people's families depend on it. Now, what do you want from me? Fine writing? Or do you want to see the goddamned sales curve stop moving down and start moving up?\"  -Rosser Reeves"
quoteArray[138]="\"You must make the product interesting, not just make the ad different. And that's what too many of the copywriters in the U.S. today don't yet understand.\"  -Rosser Reeves" 
quoteArray[139]="\"The Death of Advertising? I think that's in the book of Revelation. It's the day when people everywhere become satisfied with their weight, their hair, their skin, their wardrobe, and their aroma.\"  -Jef I. Richards" 
quoteArray[140]="\"Advertising is the art and sole of capitalism. It captures a moment of time through the lens of commerce, reflecting and affecting our lives, making us laugh and cry, while simultaneously giving traction to the engine that propels this free market economy forward into the future.\"  -Jef I. Richards" 
quoteArray[141]="\"Is advertising a profession, like law or medicine? How many new parents clutch their baby to their breast and declare, 'I want this child to grow up to be a media planner'?\"  -Jef I. Richards"
quoteArray[142]="\"Advertising practitioners are interpreters. But unlike foreign language interpreters, adpeople must constantly learn new languages. They must understand the language of each new product, and speak the language of each new target audience.\"  -Jef I. Richards"
quoteArray[143]="\"While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the worst advertising.\"  -Jef I. Richards"
quoteArray[144]="\"There is a huge difference between journalism and advertising. Journalism aspires to truth. Advertising is regulated for truth. I'll put the accuracy of the average ad in this country up against the average news story any time.\"  -Jef I. Richards"
quoteArray[145]="\"In advertising, sex sells. But only if you're selling sex.\"  -Jef I. Richards"
quoteArray[146]="\"Creativity is an advertising agency's most valuable asset, because it is the rarest.\"  -Jef I. Richards" 
quoteArray[147]="\"Advertising is totally unnecessary. Unless you hope to make money.\"  -Jef I. Richards"
quoteArray[148]="\"I wish all consumers were as gullible as advertising's biggest critics. Anyone who believes advertising is that powerful will believe almost anything.\"  -Jef I. Richards" 
quoteArray[149]="\"There's so much truly putrid advertising out there it's embarrassing. But not all advertising is bad. Some of it is really quite mediocre.\"  -Jef I. Richards" 
quoteArray[150]="\"If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising is pointless.\"  -Jef I. Richards" 
quoteArray[151]="\"Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'\"  -Jef I. Richards"
quoteArray[152]="\"You can always rely on Madison Avenue to do the right thing to sell a product ... once they've exhausted every other possibility.\"  -Dean Rieck"
quoteArray[153]="\"Ninety percent of good advertising is resisting the temptation to be a dumb-ass.\"  -Dean Rieck"
quoteArray[154]="\"There are three rules for writing a great direct response advertising. Unfortunately, no one knows what they are.\"  -Dean Rieck"
quoteArray[155]="\"Advertising is the art of convincing people to spend money they don't have for something they don't need.\"  -Will Rogers" 
quoteArray[156]="\"If I were starting life over again, I am inclined to think that I would go into the advertising business in preference to almost any other. The general raising of the standards of modern civilization among all groups of people during the past half century would have been impossible without the spreading of the knowledge of higher standards by means of advertising.\"  -Franklin D. Roosevelt"
quoteArray[157]="\"The best way to win an argument is to begin by being right.\"  -Jill Ruckelshaus"
quoteArray[158]="\"Advertising is criticized on the ground that it can manipulate consumers to follow the will of the advertiser. The weight of evidence denies this ability. Instead, evidence supports the position that advertising, to be successful, must understand or anticipate basic human needs and wants and interpret available goods and services in terms of their want-satisfying abilities. This is the very opposite of manipulation.\"  -Charles H. Sandage"
quoteArray[159]="\"Advertising is the foot on the accelerator, the hand on the throttle, the spur on the flank that keeps our economy surging forward.\"  -Robert W. Sarnoff"
quoteArray[160]="\"All truth goes through three stages. First it is ridiculed. Then it is violently opposed. Finally, it is accepted as self-evident.\"  -Schoepenhouer"
quoteArray[161]="\"The effectiveness of advertising depends on the amount and kind of product information available to consumers... advertising will be more successful the more impoverished the consumer's information environment.\"  -Michael Schudson"
quoteArray[162]="\"Advertising generally works to reinforce consumer trends rather than to initiate them.\"  -Michael Schudson" 
quoteArray[163]="\"Advertisements ordinarily work their wonders, to the extent that they work at all, on an inattentive public.\"  -Michael Schudson"
quoteArray[164]="\"Some people see things and say why, I see things that never were and say why not.\"  -George Bernard Shaw"
quoteArray[165]="\"Advertising is the art of making whole lies out of half truths.\"  -Edgar A. Shoaff" 
quoteArray[166]="\"Lying and cheating in advertising, in the long run, are commercial suicide. Dishonesty in advertising destroys not only confidence in advertising, but also in the medium which carries the dishonest advertisement ... No one can be ill in a community without endangering others; no advertiser can be dishonest without casting suspicion upon others.\"  -Daniel Starch"
quoteArray[167]="\"The simplest definition of advertising, and one that will probably meet the test of critical examination, is that advertising is selling in print.\"  -Daniel Starch"
quoteArray[168]="\"What is the difference between unethical and ethical advertising? Unethical advertising uses falsehoods to deceive the public; ethical advertising uses truth to deceive the public.\"  -Vilhjalmur Stefansson"
quoteArray[169]="\"Passion is the quickest to develop, and the quickest to fade. Intimacy develops more slowly, and commitment more gradually still.\"  -Robert J. Sternberg"
quoteArray[170]="\"There is nothing like looking, if you want to find something.... You certainly usually find something, if you look, but it is not always quite the something you were after.\"  -J.R.R. Tolkien"
quoteArray[171]="\"The difference between the almost right word and the right word ... [is] the difference between the lightning bug and the lightning.\"  -Mark Twain"
quoteArray[172]="\"Many a small thing has been made large by the right kind of advertising.\"  -Mark Twain"
quoteArray[173]="\"I have never let my schooling interfere with my education.\"  -Mark Twain"
quoteArray[174]="\"Always do right. This will gratify some people and astonish the rest.\"  -Mark Twain" 
quoteArray[175]="\"Thinking is the hardest work many people ever have to do, and they don't like to do any more of it than they can help. They look for a royal road through some short cut in the form of a clever scheme or stunt, which they call the obvious thing to do; but calling it doesn't make it so. They don't gather all the facts and then analyze them before deciding what is really the obvous thing, and thereby they overlook the first and most obvious of all business principles.\"  -Robert R. Updegraff"
quoteArray[176]="\"Advertising is selling Twinkies to adults.\"  -Donald R. Vance"
quoteArray[177]="\"There can be no true response without responsibility; there can be no responsibility without response.\"  -Arthur Vogel"
quoteArray[178]="\"In writing advertising it must always be kept in mind that the customer often knows more about the goods than the advertising writers because they have had experience in buying them, and any seeming deception in a statement is costly, not only in the expense of the advertising but in the detrimental effect produced upon the customer, who believes she has been misled.\"  -John Wanamaker"
quoteArray[179]="\"Any seeming deception in a statement is costly, not only in the expense of the advertising but in the detrimental effect produced upon the customer, who believes she has been misled.\"  -John Wanamaker" 
quoteArray[180]="\"Creativity means willingness to frolic in new territory.\"  -Richard L. Weaver II"
quoteArray[181]="\"Advertising is legalized lying.\"  -H. G. Wells"
quoteArray[182]="\"I can resist everything except temptation.\"  -Oscar Wilde"
quoteArray[183]="\"Experience is the name everyone gives to their mistakes.\"  -Oscar Wilde"
quoteArray[184]="\"There is no pillow as soft as a clear conscience.\"  -John Wooden"
quoteArray[185]="\"It's what you learn after you know it all that counts.\"  -John Wooden"
quoteArray[186]="\"I saw a subliminal advertising executive, but only for a second.\"  -Steven Wright" 
quoteArray[187]="\"In our factory, we make lipstick. In our advertising, we sell hope.\"  -Peter Nivio Zarlenga"
quoteArray[188]="\"Give me the serenity to accept the things I cannot change, the courage to change the things I can, and the wisdom to know the difference.\"  -Serenity Prayer"
quoteArray[189]="\"Behold the turtle. He makes progress only when his neck is out.\"  -Anonymous"
quoteArray[190]="\"Stress: The result of the minds ability to overcome the body's desire to choke the living shit out of a person who desperately needs it.\"  -Annonymous"
quoteArray[191]="\"Praise does wonders for the sense of hearing.\"  -Anonymous" 
quoteArray[192]="\"The six phases of every project: 1. Enthusiasm; 2. Disillusionment; 3. Panic; 4. A search for the guilty; 5. The punishment of the innocent; 6. Praise and honor for the nonparticipants.\"  -Anonymous"
quoteArray[193]="\"When you come to a fork in the road, take it.\"  -Yogi Berra"
quoteArray[194]="\"You've got to be careful if you don't know where you're going 'cause you might not get there.\"  -Yogi Berra"
quoteArray[195]="\"It ain't over till it's over.\"  -Yogi Berra"
quoteArray[196]="\"I hate the term 'Scientific Advertising.' Because selling isn't a science. Selling is an art. If it were a science, businesses wouldn't need people like ME. And by God, they DO need me. Just look at the ads out there. They're crap. If that's science, God help us all.\"  -Dean Rieck"
quoteArray[197]="\"Insanity is doing the same thing over and over again and expecting different results.\"  -???"
quoteArray[198]="\"Response is one of the five keys of successful direct marketing. And if you have that, the other four don't matter.\"  -Dean Rieck"
quoteArray[199]="\"Winning in advertising is like winning in a horse race where you fall off your horse nine times and get back on ten.\"  -Dean Rieck"
quoteArray[200]="\"Figure out what sucks, then don't do that.\"  -Agency.com"
quoteArray[201]="\"When you discover you are riding a dead horse, the best strategy is to dismount.\"  -Dakota Tribal Saying"
quoteArray[202]="\"A man who stops advertising to save money is like a man who stops a clock to save time.\"  -Henry Ford"


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