The Secrets of Selling to Today's Business Buyers

by Dean Rieck

Selling to the business buyer is not as different as some would have you believe. Business buyers are just people with the same problems, fears, feelings, and dreams as everyone else.

However, they are particularly busy. They are often not spending their own money. And buying decisions are often made on many levels. So here are a few tips to help you improve response to your business-to-business direct mail:

Copyright © 2003 Dean Rieck. All Rights Reserved.
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