The 2-Minute Makeover for Direct Mail Order Forms

by Dean Rieck

The direct mail order form has often been called "the moment of truth." That's because no matter how persuasive you have been in your letter, brochure, lift note, and other pieces, it is your order form where your prospect actually says "yes" or "no" to your offer.

So if you have a couple minutes, here are some quick and easy ideas to make your order form work harder:

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