Sure-Fire BTB Direct Mail Tactics

by Dean Rieck

Is business-to-business direct mail really all that different from consumer direct mail? After all, with BTB direct mail, you are selling to people with the same problems, fears, feelings, and dreams as everyone else.

However, business buyers are particularly busy. They are often not spending their own money. And buying decisions are often made on many levels within the company.

With this in mind, here are 13 sure-fire tactics to improve the effectiveness and productivity of your business-to-business direct mail.

Copyright © 1999 Dean Rieck. All Rights Reserved.
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