What is an SEO Copywriter?

An SEO or Search Engine Copywriter specializes in writing "search-engine-friendly" copy that shows up high in online search results. For example, if a company sells walking shoes, an SEO Copywriter would write Web page copy that would make that page show up when someone searches for "walking shoes" and related search terms.

Good SEO Copywriters must understand how search engines work, how Web pages are constructed, principles of search engine optimization, and how to write copy that sounds natural. SEO Copywriting offers work for both freelance copywriters and employed copywriters in this growing specialty.

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