Santa's Secrets of Marketing Success

by Dean Rieck

Who would you say is the greatest marketer in history? Some might suggest Henry Ford or Montgomery Ward. Others would point to Ray Kroc or even Bill Gates. But I would suggest another person, someone whose efforts surpass these giants.

His name is Santa Claus. And he operates the oldest and most successful toy and gift manufacturing and distribution business in the world. I'm sure you've heard of him. In fact, I'm sure that you were once a loyal customer. Virtually everyone is at one point or another, which just proves how successful he really is.

How has he done it? Not by magic, I assure you. Santa has simply applied common-sense marketing principles in order to grow and maintain his successful business.

And by the way, while Santa focuses on his core kid market, he really doesn't turn anyone away no matter how old. So if you haven't placed an order in a while, try it. You may be pleasantly surprised.

Copyright © 2001 Dean Rieck. All Rights Reserved.
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