Look at a few samples of my direct mail and ads. They've generated hundreds of millions in sales!

In a hurry? Glance at the samples below. Want to see more? Click here to download complete samples.

Direct Mail Packages


direct mail sampleThis Rodale gardening book package is big, colorful, and bursting with excitement. It beat a competing magalog by 45% and rolled out nationally.
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direct mail sampleFamilyFun magazine isn't published for teachers, but this package turns a negative into a positive and succeeds with style and a touch of whimsy.
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direct mail sampleIt's as ugly as it gets. Ugly envelope. Ugly letter. Ugly order form. But it's ugly on purpose because ugly can create beautiful results.
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Self-Mailers


direct mail sampleSprint seemed happy with the response to their direct mail. But when this new mailer explained the product, clarified the offer, and doubled their response, they were downright ecstatic.
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direct mail sampleIt's hard to make safety training products exciting, but that's just what this self-mailer does. It reads fast, telegraphs the offer, and tells the prospect what he wants to hear ... that his life will be easier with this product than without it.
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direct mail sampleThey were getting a 0.5% response to their lead generator. A few weeks later this little, three-panel mailer boosted their response to 3.0%. That's six times more sales leads.
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Postcards


direct mail sampleA free trial + a double postcard = incredibly efficient subscription sales for this craft and hobby magazine.
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direct mail samplePostcards are great for generating Web site hits. This one offered a free book along with other goodies to a well-targeted list for a whopping 17% response.
direct mail sample

Print Ads


print ad sampleThis advertorial ran in the sports section of an Indianapolis newspaper. It was just a test, but it surprised everyone by selling a truckload of season tickets for the Colts, raising the average sale nearly 35%, and generating an 800% profit.
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print ad sampleWhen USA Today wanted to expand its market, this ad came to the rescue by targeting teachers with an in-class program for their students. It succeeded by showing practical examples and piling on the benefits.
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print ad sampleNothing fancy here. It's a simple black and white ad for a computer company that provides online background checks. But the very day this ad appeared in print, the phone lines were jammed with twice the inquiries generated by former ads.
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print ad sampleThis one's a classic. Fertilize your lawn with beer. Cut your hair with tape. Light a candle with spaghetti. It uses the Direct Creative "tease and please" technique. It seems to say a lot, but never tells you a thing. You have to order the book to find out all the secrets.
print ad sample
print ad sampleHere's a tour de force in basic ad craftsmanship. Powerful benefit headline. Bold money-back guarantee. Product shot with feature call-outs. Easy-to-use coupon. It's only a coupon organizer, but its promise to help you save money is so compelling you can't resist.

Sales Lead Mail


sales lead sampleThis high-profile package was mailed to Global 2000 executives to generate leads for a Canadian software company. It used success stories and a feature-packed freebie to rake in the best response in the company's history and millions in sales.
sales lead sample
sales lead sampleHere's a standard American Express #10 lead generator that offers a free report with a letter/reply form combo.
sales lead sample
sales lead sampleHandwriting is a powerful technique. So are samples. Both are used to good effect in this two-step package for a laminator company. Here's a hint: to make handwriting come off correctly, use real handwriting, not a font that simulates handwriting.
sales lead sample
sales lead sampleSelling workers' comp insurance is a tough business. The competition is fierce, often cutthroat. But instead of competing head-to-head, this package used an oversized envelope, a report format, and long copy to differentiate the product and educate the audience. It surprised everyone by producing hundreds of inquiries.
sales lead sample

Fundraising Letters and Mail


fundraising mail sampleChildren International had a darn good control that had been producing great results for years. But after a careful analysis, a new version was created that produced 35% higher response with a 20% lower sponsor acquisition cost. What made the difference? Sorry, that's a closely-guarded secret.
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fundraising mail sampleThis fulfillment package was also a winner. But a few tweaks here and there lead to a tidy 1% higher conversion rate. And when you're mailing millions, that makes a big difference.
fundraising mail sample
fundraising mail sampleHere's a unique twist on raising funds that offered Tulane University alumni a deeply discounted subscription to Fortune Magazine and promised to donate $5 to the business alumni fund. It's just a simple, two-color self-mailer with an envelope attached.
fundraising mail sample
fundraising mail sampleThis one leverages the power of school pride to raise funds for an alumni association. And it provides justification for spending money since a portion will go to the alma mater. Very savvy.
fundraising mail sample

Brochures, Catalogs, and Sales Tools


newsletter sampleNewsletters are powerful tools if used correctly. This BellSouth newsletter is a billing insert and cross sells a number of products to existing customers. Newsletters can also be used as a retention tool to educate customers about how to more effectively use your products and services.
newsletter sample
brochure sampleBrochures are the workhorse of business. This is simply an example of a brochure for computer scanning software to track retail product shipments. Not exactly a hot topic at dinner parties, but it's what the prospect thinks that counts.
brochure sample
flyer sampleThe Ohio Manufacturers' Association was having trouble communicating its numerous benefits to prospective members. They wanted to create an elaborate mailer, but that just wasn't necessary. This simple two-color flyer was inserted with other mail, cost virtually nothing, and generated "calls galore," to quote the client.
flyer sample
catalog sampleThis vitamin and supplement catalog includes a newsletter bound in the center with third party product research in a dense, copy-heavy format. It boosted response significantly. The lesson: information sells.
catalog sample

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