What is a Public Relations Copywriter?

PR or Public Relations Copywriters help businesses and organizations publicize products, extend the reach of marketing campaigns, build brands, and create good will with the public at large. A good Public Relations Copywriter must have skills in journalism, communications, media, and marketing.

For example, if a company is launching a new product, a Public Relations Copywriter could: write news releases, create an information kit for the media, write copy for the company website, write scripts for demo videos, and write publicity materials for special events.

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