Proven Strategies for Better Direct Marketing Tests

by Dean Rieck

One of the central strengths of direct marketing is your ability to test, calculate the results, and make adjustments to boost profits and lower costs. And no matter how creative your company or ads might be, you must approach the testing process with logic and discipline.

Here are a few tips for getting the full value out of your tests in any medium, including direct mail, print, and broadcast:

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