Proven Strategies for Better Direct Marketing Tests

by Dean Rieck

One of the central strengths of direct marketing is your ability to test, calculate the results, and make adjustments to boost profits and lower costs. And no matter how creative your company or ads might be, you must approach the testing process with logic and discipline.

Here are a few tips for getting the full value out of your tests in any medium, including direct mail, print, and broadcast:

Copyright © 2003 Dean Rieck. All Rights Reserved.
Click here for reprint policy.

Send a link of this article to a friend.

AddThis Social Bookmark Button

Home    Services    FAQ    Bio    Kudos    Samples    Contact
Learning Center    Site Map    Blog    Products

Copyright © Direct Creative. All Rights Reserved.