Here are Direct Marketing Resources that are both practical and fun.
General Resources
- FREE Direct Mail ROI Calculator
- Dean's Direct Marketing Bookshop
- Direct Marketing Links
- User-Friendly Direct Mail Resources from the USPS
- How to Find and Work with a Professional Copywriter
- Universal Advertising and Marketing Questionnaire
- Dean's List of Proven Offers
- 99 Direct Mail Resolutions
- The Basics of Sales Lead Generation
- A Secret Look at How People Read Your Direct Mail
- How to Cut Direct Mail Costs and Increase Profits
- How to Clearly Define A Direct Marketing Problem
- Bob Stone's 30 Timeless Direct Marketing Principles
Fun Stuff
- Direct Marketing Video Diversions
- Postal Experiments
- 23 Thoughts to Help You Survive Any Crisis
- Deep Thoughts from the Yogi
- 6 Secrets for Winning Creative Awards
- Santa's Secrets of Marketing Success
- Wise and Witty Quotes About Advertising
- Advertising Quotes, Quips, Barbs, and Wisecracks
Summit on Direct Marketing Creativity
- The 3 Levels of Creative Mastery in Direct Marketing
- (Un)Common Traits of Creative People
- Bad Habits that Kill Creativity
- Easy Ways to Energize Your Creative Powers
- How to Create a More Creative Staff
- The Secrets of Successful Brainstorming
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