What is a Marketing Copywriter?

A Marketing Copywriter specializes in writing copy to support a marketing department. This may include advertising such as direct mail or catalogs, or support material such as product sheets or brochures.

In general, a Marketing Copywriter differs from other copywriters because there is more focus on sales than broad "advertising" messages. The work of a Marketing Copywriter tends to have more variety than that of an Advertising Copywriter, since nearly everything related to marketing requires copywriting.

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