What is a Lead Generation Copywriter?

Many businesses employ sales people to sell their products and services. To help these sales people make more sales faster, the company can use various forms of advertising to generate sales leads.

A Lead Generation Copywriter writes direct mail, ads, websites, and other items to help generates these sales leads. This is a highly specialized and potentially lucrative copywriting niche for copywriters who understand the sales process and the unique requirements of corporate sales departments.

Copyright © 2009 Dean Rieck. All Rights Reserved.
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