Is Your Web Site Pulling Its Own Weight?

by Dean Rieck

It wasn't that long ago when having a Web site was a big deal. Business owners would spend a lot of time and effort to create and promote a site because of its novelty. It was primarily a status symbol.

Today, having a Web site is routine. Perhaps too routine. Since the novelty has worn off, many businesses don't spend much time or effort on their Web site. Once it's up, it may be months or years before they think about it again.

That's a problem because a Web site is now a key business asset. It's one of the first places people look for information about your products and services. It can be a brochure for your business, a sales lead generator, a customer relationship tool, a catalog, a technical support option, and much more.

So it begs the question: Is your Web site pulling its own weight? Is it providing the information potential customers expect? Does it help generate leads or make sales?

If it's been a while since you took a good look at your Web site, maybe it's time for a quick evaluation. Here are a few tips.

If you're serious about evaluating your site, you should ask people who are unfamiliar with your company to take a look and tell you what they think. You can also survey your visitors or customers for their input.

And don't forget to look at the sites of your competitors. They might be doing a lot of smart things that you should be doing to stay competitive.

Copyright © 2007 Dean Rieck. All Rights Reserved.
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