Insider Tactics for Successful Direct Response TV Ads

by Dean Rieck

Direct response television advertising is a rough and tumble business. Few products have enough mass appeal to work. Conservative estimates reveal that only one in twenty products tested actually turns a profit. And those that are successful have their market share eroded almost immediately by knockoff artists.

It's enough to turn your hair gray and make your teeth chatter. But even though no one has a sure-fire formula for success, there are tactics that insiders use to improve their odds for success. Here are a few of them:

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