How to Find and Work with a Professional Copywriter

by Dean Rieck

It's important for you to have a reliable copywriter on-call. If you don't, an urgent project will suddenly appear out of nowhere (as always), and you'll have to scramble to find someone at the last minute. Sometimes that works. Sometimes it doesn't. In fact, making a hasty decision on something as important as copywriting could be a disastrous waste of your money and time!

Remember, the time to choose a copywriter is BEFORE you need one. So here are two simple rules and lots of tips that will help you find and work with the right copywriter.

RULE #1: Hire a PROFESSIONAL copywriter.

There are plenty of copywriters out there willing to write your copy and take your money. But if you want professional results, don't settle for part-timers, moonlighters, and writers between jobs. Do you go to a "part-time" doctor? Would you hire a "moonlight" lawyer? Of course not. You want someone with the skill and attention your project deserves.

Here's how to find one:

RULE #2: Treat a pro like a pro.

Once you find someone you can work with, be sure to develop and maintain a good long-term relationship. True professionals are almost always busy and in-demand, so they don't have to put up with unprofessional behavior on your part.

Here are a few hints to keep your writer happy and make your working relationship smooth as silk:

A professional copywriter is an important asset. A pro can provide copy and counsel that will not only help sell products and services, but will also make your marketing projects (and your life) a lot easier. So take the time to find the right copywriter. It's worth it.

Copyright © 1994 Dean Rieck. All Rights Reserved.
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