How to Design Direct Mail Envelopes that Get Opened

by Dean Rieck

You should not expect a direct mail envelope to position your product. You should not use it to show off your design skills. Its job is not to entertain or amuse. You are not required to cover it with clever copy to impress a client.

Aside from holding together the contents until delivered, an envelope has only one job: to get opened.

Here are few ways to design your direct mail envelopes to get opened.

Copyright © 1999 Dean Rieck. All Rights Reserved.
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