Original Ginsu Knife TV Commercial

This realy needs no introduction. You know it. You love it. It's the one and only, Ginsu Knife commerical.



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The Ginsu commercial was one of the pioneers of DRTV, direct response TV advertising. It helped to launch a massive industry which today includes the Home Shopping Network and QVC.

The techniques used in the commercial are taken from those used by sidewalk salesmen who used to set up a stage and sell patent medicines and other items to passersby. You'll notice that today's DRTV spots don't look all that different. The techniques are powerful and continue to work.

Is Ginsu still in business? Yes. Here is the Ginsu Web site.

But wait! There's more! Here's some trivia:

Source: Wikipedia

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