Freelance copywriter rates

Freelance copywriting rates vary widely from copywriter to copywriter. There are novices, part-timers, full-time professionals, and superstars. And they all charge differently.

Here are some ballpark fee ranges for typical "professional-level" freelance copywriting projects. Note: This is NOT my personal fee schedule.

Blog Post - $250-$500 per post
Brochure (small) - $500-$1,500+
Brochure (large) - $500-$1,000 per page
Direct Mail Package - $2,500-$15,000+
Direct Mail Commission - 1-3 cents per piece mailed
Email (short) - $250-$750
Email (long) - $750-$1,500+
News Release - $500-$1,500
Online Sales Page - $1,500-$5,000+
Print Ad - $1,500-$5,000+
Radio Ad - $1,000-$2,000
Speech - $2,500-$5,000
TV Commercial - $2,500-$4,000
Video Script - $100-$500 per minute
Web Banner - $250-$750
Website - $500-$750 per page
White Paper - $500-$750 per page

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