What is an Email Copywriter?
Email has become a primary form of marketing and communication. Email Copywriters write email ads, sales letters, and newsletters, usually with the goal of getting readers to click a link and go to a website for detailed information.
In the early days of email, you could send long email messages to sell products and services. Because of the sheer bulk of email received today, messages tend to be short and to-the-point. To be successful at email copywriting, you must understand how to get a reader's attention, communicate quickly, and write copy that won't trigger spam filters.
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