What is a DRTV Copywriter?

DRTV or Direct Response Television is a form of direct marketing that sells products to consumers through TV commercials. A DRTV Copywriter writes the scripts for short form (30-, 60-, or 120-second ads) and long form (half-hour infomercials).

This is a specialized field for freelance and full-time copywriters. It requires an understanding of video production and tested TV selling techniques. Few copywriters are able to write effective DRTV scripts, so the niche is dominated by a small number of experience specialists.

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