What is a Direct Response Copywriter?

A Direct Response Copywriter is similar to a Direct Marketing Copywriter. It is a copywriter who is able to write copy that persuades people to make immediate buying decisions and make purchases directly rather than through a retail store or middleman.

Technically, a Direct Response Copywriter may write any form of direct response advertising, including direct mail, print ads, or websites. However, some people use the term "direct response" to refer specifically to direct response TV and radio ads.

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