What is a Direct Marketing Copywriter?

Direct marketing is a form of marketing that seeks to sell products and services directly rather than through a retail store or other middleman.

So a Direct Marketing Copywriter is a copywriter who knows how to write copy that motivates people to make immediate buying decisions. This may include anything from direct mail to radio ads to online sales pages. For the most part, the selling techniques of direct response advertising work in any medium.

Copyright © 2009 Dean Rieck. All Rights Reserved.
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