What is a Direct Mail Copywriter?

These days, direct mail seems a little old-fashioned to those raised in a digital world. However, it remains a powerful medium for selling products and services, requiring highly specialized and skilled copywriters.

A Direct Mail Copywriter writes direct mail packages, self-mailers, postcards, and other items that are delivered by mail. The goal of direct mail copywriting may be to sell a product, generate sales leads, or raise funds for charitable organizations.

Copyright © 2009 Dean Rieck. All Rights Reserved.
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