Dean's List of Proven Offers

by Dean Rieck

There are three things you must do in order to create effective direct response advertising: 1) make an offer, 2) provide sufficient information to allow your prospect to accept your offer, and 3) provide an easy means of responding to your offer. So one way or another, everything hinges on your offer.

Whole books could (and should) be written about offers and offer strategy, but I'll forgo erudite lectures here and just give you a bare bones and practical list of offers that have proven to be winners over the years. Just remember that most good offers are really combinations of two or more individual offers, so all of these are mix and match. And I've organized the offers by function to make the list easier to use.

Raising Response


Lowering Risk


Reducing Price


Increasing Urgency


Improving Terms


Offering Services


Offering Bribes


Increasing Sales


Generating Inquiries


Copyright © 2002 Dean Rieck. All Rights Reserved.
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