What is a Creative Copywriter?
All copywriting requires a certain level of creativity. In direct marketing, for example, a "creative" copywriter is someone who can solve difficult marketing problems.
However, a Creative Copywriter is usually someone who specializes in writing funny or entertaining ads for mass market products. This includes magazine ads, radio spots, and TV commercials. The goal is to find creative ways to make people remember a product so they will develop a preference and buy it at some later date.
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