What is a Catalog Copywriter?

Any business that sells products through a catalog will need a copywriter. But larger companies often employ a full-time Catalog Copywriter who specializes in writing crisp, persuasive copy for one or more catalogs.

Catalog copywriting includes writing product descriptions, order forms, feature cover copy, and copy for online catalogs that is search-engine-friendly. Some catalogs develop a unique style and require a certain tone for the copy.

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