Comments on: Write the perfect sales letter in 14 proven steps http://www.directcreative.com/blog/write-sales-letter Dean Rieck on Copywriting & Direct Marketing Tue, 07 Feb 2012 07:10:32 -0700 hourly 1 http://wordpress.org/?v=3.1.1 By: How to Write a Sales Letter | Lexi514's Blog http://www.directcreative.com/blog/write-sales-letter/comment-page-1#comment-59765 How to Write a Sales Letter | Lexi514's Blog Wed, 01 Sep 2010 03:59:33 +0000 http://www.directcreative.com/blog/?p=1392#comment-59765 [...] the P.S. at the end of sales letters. For more on the makings of a great sales letter check out this blog post. It has the P.S. as step number 14 to a perfect sales letter. This entry was posted in [...] [...] the P.S. at the end of sales letters. For more on the makings of a great sales letter check out this blog post. It has the P.S. as step number 14 to a perfect sales letter. This entry was posted in [...]

]]> By: Ted Grigg http://www.directcreative.com/blog/write-sales-letter/comment-page-1#comment-57191 Ted Grigg Tue, 13 Jul 2010 22:54:50 +0000 http://www.directcreative.com/blog/?p=1392#comment-57191 You say: "I’ve also seen great letters with no P.S. Letters that seem to do their best to hide the offer. Letters that never break a sentence at the bottom of the page. I’ve even seen letters that don’t include a clear call to action." That's the deadly omission I see today far too often in emails and Internet websites. Advertisers and even brilliant creative people have somehow convinced themselves that an offer -- any offer -- somehow degrades the brand. So I ask the advertiser this question, if not now, then when do you intend to sell your product or services? Don't just create demand, tell the prospect what you want him to do! Thanks for these guidelines that not only help to create effective letters, but invigorate all forms of marketing communications. You say: “I’ve also seen great letters with no P.S. Letters that seem to do their best to hide the offer. Letters that never break a sentence at the bottom of the page. I’ve even seen letters that don’t include a clear call to action.”

That’s the deadly omission I see today far too often in emails and Internet websites. Advertisers and even brilliant creative people have somehow convinced themselves that an offer — any offer — somehow degrades the brand.

So I ask the advertiser this question, if not now, then when do you intend to sell your product or services? Don’t just create demand, tell the prospect what you want him to do!

Thanks for these guidelines that not only help to create effective letters, but invigorate all forms of marketing communications.

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