http://www.directcreative.com/blog/write-clearly-darnit Dean Rieck on Copywriting & Direct Marketing Tue, 07 Feb 2012 07:10:32 -0700 hourly 1 http://wordpress.org/?v=3.1.1 http://www.directcreative.com/blog/write-clearly-darnit/comment-page-1#comment-11 Dean Rieck Fri, 02 Nov 2007 15:35:40 +0000 http://www.directcreative.com/blog/2007/10/30/write-clearly-darnit/#comment-11 Yeah, I hate that one, too. It's yet another symptom of the "officialese disease." People think that sort of thing adds weight to their writing, when really it just clouds the meaning. Yeah, I hate that one, too. It’s yet another symptom of the “officialese disease.” People think that sort of thing adds weight to their writing, when really it just clouds the meaning.

]]> http://www.directcreative.com/blog/write-clearly-darnit/comment-page-1#comment-10 Peter Fri, 02 Nov 2007 14:24:33 +0000 http://www.directcreative.com/blog/2007/10/30/write-clearly-darnit/#comment-10 <p>How about "utilize" as in: "In order to implement the strategy and accomplish our strategic goal we will utliize the new blogging technologies to further improve the effectiveness of our audience interactions." When did the word "use" disappear from the dictionay? "We are going to use a blog to expand our audience."</p> How about “utilize” as in: “In order to implement the strategy and accomplish our strategic goal we will utliize the new blogging technologies to further improve the effectiveness of our audience interactions.” When did the word “use” disappear from the dictionay? “We are going to use a blog to expand our audience.”

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