Who is the greatest marketer in history?

Henry Ford? Montgomery Ward? Bill Gates?

I have another person in mind. You know him. You love him. His name is … Santa Claus. And he operates the oldest and most successful toy and gift manufacturing and distribution business in the world.

How has he done it? I can’t reveal all his secrets, but I’ll tell you a few.

Santa’s Secrets of Marketing Success


And yes. That’s me on Santa’s knee. I’m one of his best customers.

Merry Christmas.

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4 Responses to “Who is the greatest marketer in history?”

  1. Janice C Cartier on December 23rd, 2007 2:14 pm

    This is brilliant.
    Happy Holidays to you and yours.
    All best,

  2. Shama Hyder on December 23rd, 2007 3:14 pm


    I am so impressed by this blog and how far you have come in such a short time.

    BEST wishes for the holiday season and 2008!

  3. Murtaza on December 27th, 2007 6:25 pm

    Short, Sweet and beautiful Definition of the world’s greatest Marketer…SANTA!..What a nice way of showing this popular yet hidden truth!

    Thanks Yeh Dean!

  4. Roxana Luchianov: Cine este cel mai bun marketer? | Basic Marketing » Blog Archive on June 24th, 2009 4:57 am

    [...] Dar dacă ne uităm la rezultate şi nu teorii sau cărţi? Atunci ar trebui să alegem răspunsul dintr-o listă de întreprinzători, oameni de afaceri, preşedinţi cu campanii electorale strălucite, directori de marketing, directori de creaţie la agenţii de publicitate, oameni sau personaje simbol care reuşesc să vândă produse şi să creeze noi comportamente etc. Au fost propuşi candidaţi precum Henry Ford, Bill Gates, Steve Jobs, David Ogilvy, Barack Obama, Sergio Zyman şi chiar Moş Crăciun (aici). [...]

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