When I first saw this mock commercial on Family Guy for the Wacky Waiving Inflatable Arm Flailing Tube Man, I nearly fell off the couch. It reminds me of my days as a TV producer for an NBC affiliate where I created some commercials that were nearly as outrageous.
Warning: If you’re at the office, turn down your audio a bit.
This is pretty close to the sort of ads you see on local TV stations. And most professional advertisers just roll their eyes at things like this. But don’t discount “wacky” TV ads too quickly.
Yes, many are a waste of ad money. But many work. And not only do they work, they work like gangbusters. Why? Because they break through the clutter, get your attention, and present an urgent offer. A little humor doesn’t hurt either.
More than anything, TV ads like this serve up an enthusiastic, simple, and unpolished message that people will remember. Some are so outlandish, they create a viral effect and viewers tell their friends.
Every town has a business that runs wacky ads. Everyone laughs and says how ridiculous they are. But when a crowd shows up at the advertiser’s place of business, do you think the owner cares how disparaged his ads are?
As always, ads are about what works. Not what people “like.” Heck, I’m wanting to buy a Wacky Waiving Inflatable Arm Flailing Tube Man right now!