Visit the Direct Marketing Article Archive

I’ve been adding lots of articles to my article archive. They cover various topics on direct marketing, direct mail, copywriting, and design.

It’s a bit jumbled right now, since I’m randomly pulling items going back 15 years or so. But once I get most of them posted, I’ll organize them into topics.

Here are a few you might enjoy. Please Digg, Stumble, and otherwise bookmark and share these with people you know.

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8 Responses to “Visit the Direct Marketing Article Archive”

  1. Shama Hyder on November 29th, 2007 3:20 pm

    Wow Dean! Lots of great free information here. Thank you!

  2. Nancy Arter on November 29th, 2007 8:54 pm

    Hi Dean, You are a virtual plethora of knowledge! Thanks for sharing these great articles. Also, I quoted you on a recent blogpost of my own. It was in regard to your article in DM News on the continuing effectiveness of direct mail. It was very well written, so we thought we’d share it with our readers. Click my name to take a look.

    Keep up the excellent work!

  3. Dean Rieck on November 30th, 2007 10:41 am

    Thanks, Nancy. I subscribe to your blog, so I saw the reference. Unfortunately, DM News introduced a new format and dropped all their columnists, so my appearances in DM News will be few and far between now.

  4. Nancy Arter on November 30th, 2007 11:28 am

    Hi Dean,
    Thanks for subscribing to our blog! I’ve just signed up to subscribe to yours as well.

    It’s unfortunate that DM News has dropped their columnists . . . one of the best things about this online DM source is the variety of opinions on all types of topics that are relevant to us. If they don’t allow outside points of view, I fear that the insights and information will become less well-rounded.

    Here’s hoping they see the error of their ways!

  5. Dean Rieck on November 30th, 2007 1:15 pm

    Well, DM News was purchased by a large company and I think they wanted to go for a more corporate approach. Too bad, because most of the other DM publications have gone in the same direction. There aren’t too many outlets for the sort of “in-the-trenches” info that most marketers crave.

  6. After The Launch on December 1st, 2007 4:16 pm

    [...] Direct Marketing Articles Galore-  Dean Rieck, the direct marketing expert, spills his trade secrets. [...]

  7. Ted Grigg on December 2nd, 2007 6:27 pm

    Some truly great stuff here Dean. I referred to this article in my recent blog.


  8. Dean Rieck on December 2nd, 2007 7:53 pm

    Thanks, Ted. Some of these articles have been just sitting in my computer for years. It’s nice to let them see the light of day again. I’m posting them as fast as I can. Lots more on the way.

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