Visit the Direct Marketing Article Archive
I’ve been adding lots of articles to my article archive. They cover various topics on direct marketing, direct mail, copywriting, and design.
It’s a bit jumbled right now, since I’m randomly pulling items going back 15 years or so. But once I get most of them posted, I’ll organize them into topics.
Here are a few you might enjoy. Please Digg, Stumble, and otherwise bookmark and share these with people you know.
- The 7 Persistent Myths of Direct Mail
- 18 Powerful Psychological Principles that Drive Direct Marketing
- 8 Stupid Things People Do to Screw Up Their Direct Mail
- Plucking the Chicken (The REAL Secret of Success)
- 11 Delicious Recipes for Successful Advertising
- 9 Last-Minute Checkups for Print Ads
- Bladder-Challenged Teenagers and the Power of Testimonials
- The Emotional Appeals That Make People Buy
- 10 Tips for Writing Better Sales Letters
- How Technology Has Changed Creativity in the Ad Business
- Headline Writing Basics: What Every Headline Should Do and 9 Proven Ways to Do It
- Ram Rumps and New Year’s Resolutions
- Churchill’s Gruff Lesson on Effective Copywriting
- Red Roses and Rancid Cheese: Testing the Limits of Mail Delivery
- The 3 Essential Elements of Direct Response Advertising
- Advertising Quotes, Quips, Barbs, and Wisecracks
- Funny Ads: Do Yucks Make Bucks or Cut Sales in Half?
- 5 Easy Ways to Pump Up Your Offer Power
Related posts:
Comments
8 Responses to “Visit the Direct Marketing Article Archive”
Leave a Reply
| FREE Newsletter |
| Get my monthly newsletter and a FREE 16-page Report: 99 Easy Ways to Boost Your Direct Mail Response! |
|
Past issues and more info. Your privacy is guaranteed. |
RSS
Email
Twitter
LinkedInFreelance Success
See how an unknown Canadian copywriter earned $64,000 with one sales letter!Here's how to start making over $200 per hour with the secrets of "power quoting."
Go from zero to six figures in two years? Yes. Just follow this risk-free, step-by-step plan.
Find thousands of freelance writing and editing jobs. Fresh jobs daily. Kickstart your writing career for just $7.00.
-
Recently Written
- How Technology Has Changed Creativity in the Ad Business
- HootSuite: How to do a week of social media marketing in just 20 minutes!
- Wise, witty quotes from the advertising masters
- Do you sell “things” or experiences?
- How to explain what you do for a living
- Copywriting blogs you should be reading today
- 99 old-fangled tips to goose your direct mail
- Free shipping: Does it actually boost sales?
- How to set up a Facebook fan page that works
- Email Marketing Best Practices 101
-
Categories
-
Blogroll
- A List Apart
- B2B Lead Generation Blog
- Ballantine Blog
- Click to Client
- Copyblogger
- Copywriter Underground
- Copywriting Maven
- Direct Marketing Blog
- Duct Tape Marketing
- Email Marketing Reports
- Freelance Folder
- Golden Pencil
- Graphic Design Blog
- MarketingProfs
- Naked Idea
- ProFreelancing
- Seth Godin’s Blog
- Ted Grigg’s Reflections
- Wealthy Freelancer
- Web Shop’s Best Practices
- Write to Done
Wow Dean! Lots of great free information here. Thank you!
Hi Dean, You are a virtual plethora of knowledge! Thanks for sharing these great articles. Also, I quoted you on a recent blogpost of my own. It was in regard to your article in DM News on the continuing effectiveness of direct mail. It was very well written, so we thought we’d share it with our readers. Click my name to take a look.
Keep up the excellent work!
Thanks, Nancy. I subscribe to your blog, so I saw the reference. Unfortunately, DM News introduced a new format and dropped all their columnists, so my appearances in DM News will be few and far between now.
Hi Dean,
Thanks for subscribing to our blog! I’ve just signed up to subscribe to yours as well.
It’s unfortunate that DM News has dropped their columnists . . . one of the best things about this online DM source is the variety of opinions on all types of topics that are relevant to us. If they don’t allow outside points of view, I fear that the insights and information will become less well-rounded.
Here’s hoping they see the error of their ways!
Well, DM News was purchased by a large company and I think they wanted to go for a more corporate approach. Too bad, because most of the other DM publications have gone in the same direction. There aren’t too many outlets for the sort of “in-the-trenches” info that most marketers crave.
[...] Direct Marketing Articles Galore- Dean Rieck, the direct marketing expert, spills his trade secrets. [...]
Some truly great stuff here Dean. I referred to this article in my recent blog.
Ted
Thanks, Ted. Some of these articles have been just sitting in my computer for years. It’s nice to let them see the light of day again. I’m posting them as fast as I can. Lots more on the way.