Given the “love him / hate him” response to my post on Billy Mays, the king of direct response TV, I can only imagine the response I’ll get from this piece on Vince the ShamWow guy.
If you think you see a lot of Vince the ShamWow guy now, buckle up. I recently saw Vince in a new spot selling a kitchen gadget called the SlapChop. His full name, appropriately enough, is Vince Offer. And I think you’ll be seeing a lot more of Vince.
Why? Because Vince has a natural gift for the pitch. He’s quirky, cocky, glib, and quick. While he might drive you nuts if you had to spend an hour with him, he’s perfect for short form TV ads.
Most importantly, you can’t take your eye off the guy. He grabs and holds your attention.
As I pointed out in my post on Billy Mays, it really doesn’t matter if you like the commercials. What matters is what works. And Vince the ShamWow guy works.
Okay, let me have it. I’m a fan of Vince. Are you?