Comments on: USPS offers direct mail “summer sale” http://www.directcreative.com/blog/usps-summer-sale Dean Rieck on Copywriting & Direct Marketing Thu, 09 Sep 2010 13:12:35 -0700 hourly 1 http://wordpress.org/?v=3.0.1 By: Dean Rieck http://www.directcreative.com/blog/usps-summer-sale/comment-page-1#comment-28934 Dean Rieck Fri, 24 Apr 2009 13:45:00 +0000 http://www.directcreative.com/blog/?p=722#comment-28934 Ted: I have nothing against the USPS. But they aren't 100% free of the monopoly thing. They're still protected by law against direct competition in several ways, so while that might be good for the Postal Service, it's not necessarily good for direct mail overall. They're coming late to the competition game. Ted:
I have nothing against the USPS. But they aren’t 100% free of the monopoly thing. They’re still protected by law against direct competition in several ways, so while that might be good for the Postal Service, it’s not necessarily good for direct mail overall. They’re coming late to the competition game.

]]> By: Ted Grigg http://www.directcreative.com/blog/usps-summer-sale/comment-page-1#comment-28882 Ted Grigg Thu, 23 Apr 2009 23:51:44 +0000 http://www.directcreative.com/blog/?p=722#comment-28882 The post office must compete because it really is no longer the monopoly it once was on the distribution for personal messaging. E-mail and the interactive Internet have changed the scene for all media. So the USPS must now compete with pricing like all competitors. The pressure is on to reduce decreasing mail volume from large mailers. The postal service can no longer dump the burden as it has in the past on businesses. So I salute the new USPS. But the question is whether the federal government will stay out of their way so they can compete like any other business. That's the $64,000 question. The post office must compete because it really is no longer the monopoly it once was on the distribution for personal messaging.

E-mail and the interactive Internet have changed the scene for all media.

So the USPS must now compete with pricing like all competitors.

The pressure is on to reduce decreasing mail volume from large mailers. The postal service can no longer dump the burden as it has in the past on businesses.

So I salute the new USPS.

But the question is whether the federal government will stay out of their way so they can compete like any other business. That’s the $64,000 question.

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