Twitter has become a big topic in the marketing world. But is it driving traffic or generating sales?
I must admit that my experience with Twitter is limited. I’ve been testing it with a nonprofit political organization I help run in Ohio. The number of “followers” we have is fairly small at this point, but growing steadily.
Most of our “tweets” are actually generated by an automated tool to post our RSS feed, resulting in about 10 tweets a week. I and one other officer have been occasionally adding original tweets about important topics, events, or guests on our radio show. So there are maybe 15 to 20 tweets total every week.
We’ve been on Twitter for about 2 months, and it is starting to show up in our our site statistics as one of the top 20 drivers of link traffic. But it’s difficult to judge the true effectiveness of this new social medium on our donations, sales, newsletter signups, or support.
I realize that we’re not using Twitter to its fullest capability, but it seems to be worthwhile for the minimal effort we’re putting in. It’s easy to set up (maybe 10 minutes total). And publishing the feed takes no effort at all.
Many people say it’s effective, often claiming a 10% to 100% boost in traffic. Most just say it’s great or has great potential without sharing stats. Some say it’s a total waste of time.
So my question is, what is your experience with Twitter? Is it driving Web traffic? Are you seeing more sales? How are you using it? What works and what doesn’t? Has anyone else tried it with a nonprofit or political organization?