Comments on: The power of color in direct marketing http://www.directcreative.com/blog/the-power-of-color-in-direct-marketing Dean Rieck on Copywriting & Direct Marketing Tue, 07 Feb 2012 07:10:32 -0700 hourly 1 http://wordpress.org/?v=3.1.1 By: Ed http://www.directcreative.com/blog/the-power-of-color-in-direct-marketing/comment-page-1#comment-66998 Ed Tue, 21 Dec 2010 04:22:51 +0000 http://www.directcreative.com/blog/?p=90#comment-66998 Been playing around with different colours for my site portfolio. What is your advice regarding product pages? Blue is traditionally held to be pretty solid in this aspect- what do you think? Been playing around with different colours for my site portfolio. What is your advice regarding product pages? Blue is traditionally held to be pretty solid in this aspect- what do you think?

]]> By: Design a Sophisticated Logo...in MS Word | Gears and Shifts http://www.directcreative.com/blog/the-power-of-color-in-direct-marketing/comment-page-1#comment-60566 Design a Sophisticated Logo...in MS Word | Gears and Shifts Thu, 09 Sep 2010 13:12:35 +0000 http://www.directcreative.com/blog/?p=90#comment-60566 [...] keep in mind that colors send very clear emotional messages to your potential clients. Here is quick guide to consider when choosing your colors, courtesy of Dean Rieck on his blog about copywriting and direct [...] [...] keep in mind that colors send very clear emotional messages to your potential clients. Here is quick guide to consider when choosing your colors, courtesy of Dean Rieck on his blog about copywriting and direct [...]

]]> By: Nicole http://www.directcreative.com/blog/the-power-of-color-in-direct-marketing/comment-page-1#comment-53344 Nicole Wed, 28 Apr 2010 02:22:39 +0000 http://www.directcreative.com/blog/?p=90#comment-53344 in response to the discussion regarding designers having formal training in colour psychology - we actually dont have any at all - i am a qualified interior designer - i studied a bachelor or interior architecture and i never received any training for this - come to think of it i had very little training in a lot of key areas. in response to the discussion regarding designers having formal training in colour psychology – we actually dont have any at all – i am a qualified interior designer – i studied a bachelor or interior architecture and i never received any training for this – come to think of it i had very little training in a lot of key areas.

]]> By: Sonny Landau http://www.directcreative.com/blog/the-power-of-color-in-direct-marketing/comment-page-1#comment-45082 Sonny Landau Sun, 10 Jan 2010 23:58:56 +0000 http://www.directcreative.com/blog/?p=90#comment-45082 If you are really interested in color...you need to find Louis Cheskin, Color Institute of Chicao's book. It is years ago but it was a classic dedicated to my Uncle, Joseph Abrams who was many light years ahead of histime. If you are really interested in color…you need to find Louis Cheskin, Color Institute of Chicao’s book. It is years ago but it was a classic dedicated to my Uncle, Joseph Abrams who was many light years ahead of histime.

]]> By: Dean Rieck http://www.directcreative.com/blog/the-power-of-color-in-direct-marketing/comment-page-1#comment-44946 Dean Rieck Fri, 08 Jan 2010 02:24:12 +0000 http://www.directcreative.com/blog/?p=90#comment-44946 F: Have you calibrated your monitor? Those colors are close, but noticeably different on my screen. F: Have you calibrated your monitor? Those colors are close, but noticeably different on my screen.

]]> By: F http://www.directcreative.com/blog/the-power-of-color-in-direct-marketing/comment-page-1#comment-44945 F Fri, 08 Jan 2010 01:46:25 +0000 http://www.directcreative.com/blog/?p=90#comment-44945 By the way in your diagram of colour wheel the “Red Orange” and “Orange” looks the same. Is that due to JPEG compression? By the way in your diagram of colour wheel the “Red Orange” and “Orange” looks the same. Is that due to JPEG compression?

]]> By: Bruce Colthart (@bccreative) http://www.directcreative.com/blog/the-power-of-color-in-direct-marketing/comment-page-1#comment-35807 Bruce Colthart (@bccreative) Thu, 16 Jul 2009 16:05:01 +0000 http://www.directcreative.com/blog/?p=90#comment-35807 LM: As Dean says, "it depends." Assuming client's branding isn't reliant on yellow/black, my opinion is as follows: I generally agree with your instinct to avoid loud/harsh/alert color combinations. To me, that's akin to TYPING IN ALL CAPS. The *client* thinks the message is "urgent" but the reader will be the judge. Client should ask themselves "is this worthy of alert status?"I doubt any reader will be swayed by how important you say – strictly through color use – the message is. I like to advise clients to first hone their message and/or their offering, and *then* package it. And yes, I understand the importance of the piece getting attention among clutter, but there's other color and design approaches beside "alert," with the worst outcome for the client being associated with crying wolf. LM: As Dean says, “it depends.” Assuming client’s branding isn’t reliant on yellow/black, my opinion is as follows:
I generally agree with your instinct to avoid loud/harsh/alert color combinations. To me, that’s akin to TYPING IN ALL CAPS. The *client* thinks the message is “urgent” but the reader will be the judge. Client should ask themselves “is this worthy of alert status?”I doubt any reader will be swayed by how important you say – strictly through color use – the message is.
I like to advise clients to first hone their message and/or their offering, and *then* package it.
And yes, I understand the importance of the piece getting attention among clutter, but there’s other color and design approaches beside “alert,” with the worst outcome for the client being associated with crying wolf.

]]> By: Dean Rieck http://www.directcreative.com/blog/the-power-of-color-in-direct-marketing/comment-page-1#comment-35804 Dean Rieck Thu, 16 Jul 2009 15:26:39 +0000 http://www.directcreative.com/blog/?p=90#comment-35804 LM: Yellow on black? I'd have to see it to really judge it, but I'd think if they wanted an ultra high contrast, eye-catching combination that black on yellow would work better. Important road signs and warning signs use this combination for that very reason. LM:

Yellow on black? I’d have to see it to really judge it, but I’d think if they wanted an ultra high contrast, eye-catching combination that black on yellow would work better. Important road signs and warning signs use this combination for that very reason.

]]> By: LM http://www.directcreative.com/blog/the-power-of-color-in-direct-marketing/comment-page-1#comment-35801 LM Thu, 16 Jul 2009 14:13:11 +0000 http://www.directcreative.com/blog/?p=90#comment-35801 ok i need someone to back me up. i work with a lot of non DM people, and we are doing a piece of collateral (its an invite to an event) and they decided (against my better judgement) to have a full black cover (with yellow text). I was completely against using a black cover. thoughts on excessive use of black? ok i need someone to back me up. i work with a lot of non DM people, and we are doing a piece of collateral (its an invite to an event) and they decided (against my better judgement) to have a full black cover (with yellow text). I was completely against using a black cover. thoughts on excessive use of black?

]]> By: Gareth http://www.directcreative.com/blog/the-power-of-color-in-direct-marketing/comment-page-1#comment-17343 Gareth Tue, 13 Jan 2009 17:43:36 +0000 http://www.directcreative.com/blog/?p=90#comment-17343 Nicely written. I have to agree especially with this point "Black type on white paper is both practical and legible." Many adverts and websites set to reverse just don't work. Anyone interested in other marketing thoughts can visit http://www.libertymarketing.co.uk/blog Nicely written. I have to agree especially with this point “Black type on white paper is both practical and legible.” Many adverts and websites set to reverse just don’t work.

Anyone interested in other marketing thoughts can visit http://www.libertymarketing.co.uk/blog

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