Comments on: The history of branding http://www.directcreative.com/blog/the-history-of-branding Dean Rieck on Copywriting & Direct Marketing Tue, 07 Feb 2012 07:10:32 -0700 hourly 1 http://wordpress.org/?v=3.1.1 By: The Escape Design & Web Agency Blog : Blog Archive : The History of Brands http://www.directcreative.com/blog/the-history-of-branding/comment-page-1#comment-168 The Escape Design & Web Agency Blog : Blog Archive : The History of Brands Mon, 10 Dec 2007 08:14:32 +0000 http://www.directcreative.com/blog/2007/12/07/the-history-of-branding/#comment-168 [...] Direct Creative, comes a link to this interesting site - The History of Branding - with some interesting little [...] [...] Direct Creative, comes a link to this interesting site – The History of Branding – with some interesting little [...]

]]> By: daniel @ omstrategy http://www.directcreative.com/blog/the-history-of-branding/comment-page-1#comment-167 daniel @ omstrategy Sat, 08 Dec 2007 12:54:58 +0000 http://www.directcreative.com/blog/2007/12/07/the-history-of-branding/#comment-167 hey, Dean, how are you? I like the honesty of this & I look forward to your post on the cross-over between branding & direct sales. Branding really is interesting - especially so now because of the web: Traditionally 'tight control' was a big part of branding, which just isn't possible any more. Just a quick example - How do you control someone's perception of your laptop range when anyone can read thousands of honest, first-person reviews, with unlit photos, &c? An exciting question & it's great to see the way big 'brands' are tackling it - especially the ones that are moving away from 'ultra-tight control'. Thanks again for the nice piece - look forward to reading more. daniel hey, Dean, how are you?

I like the honesty of this & I look forward to your post on the cross-over between branding & direct sales.

Branding really is interesting – especially so now because of the web: Traditionally ‘tight control’ was a big part of branding, which just isn’t possible any more. Just a quick example – How do you control someone’s perception of your laptop range when anyone can read thousands of honest, first-person reviews, with unlit photos, &c? An exciting question & it’s great to see the way big ‘brands’ are tackling it – especially the ones that are moving away from ‘ultra-tight control’.

Thanks again for the nice piece – look forward to reading more.

daniel

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