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	<title>Comments on: The Dunning-Kruger Effect and the secret for coping with the incompetents around you</title>
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	<link>http://www.directcreative.com/blog/the-dunning-kruger-effect-and-the-secret-for-coping-with-the-incompetents-around-you</link>
	<description>Dean Rieck on Copywriting &#38; Direct Marketing</description>
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		<title>By: Janet Fitch</title>
		<link>http://www.directcreative.com/blog/the-dunning-kruger-effect-and-the-secret-for-coping-with-the-incompetents-around-you/comment-page-1#comment-80785</link>
		<dc:creator>Janet Fitch</dc:creator>
		<pubDate>Thu, 23 Jun 2011 09:57:44 +0000</pubDate>
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		<description>I know a person who is exactly this.  He went to sign on to a computer course and came away saying &quot;I know more about the computer than the teacher does&quot; now some years later he still has no concept of &quot;Word, Excel, Access&quot; etc he uses the most fantastic wordprocessor (his words) and its called Notepad.  Before I retired I was a lecturer in IT and Business Administration and he tells me what the computer can do This is very restricted in his knowledge because he is completly unware of his ignorance.  One last thing he used to be a Porter in a Chest Hospital, and his claims over the years about his role have been unbelievable the latest one being &quot;I have assisted in a Heart operation&quot; and he expects the people around him to believe it</description>
		<content:encoded><![CDATA[<p>I know a person who is exactly this.  He went to sign on to a computer course and came away saying &#8220;I know more about the computer than the teacher does&#8221; now some years later he still has no concept of &#8220;Word, Excel, Access&#8221; etc he uses the most fantastic wordprocessor (his words) and its called Notepad.  Before I retired I was a lecturer in IT and Business Administration and he tells me what the computer can do This is very restricted in his knowledge because he is completly unware of his ignorance.  One last thing he used to be a Porter in a Chest Hospital, and his claims over the years about his role have been unbelievable the latest one being &#8220;I have assisted in a Heart operation&#8221; and he expects the people around him to believe it</p>
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		<title>By: Petey</title>
		<link>http://www.directcreative.com/blog/the-dunning-kruger-effect-and-the-secret-for-coping-with-the-incompetents-around-you/comment-page-1#comment-65525</link>
		<dc:creator>Petey</dc:creator>
		<pubDate>Thu, 02 Dec 2010 21:31:33 +0000</pubDate>
		<guid isPermaLink="false">http://www.directcreative.com/blog/2008/02/15/the-dunning-kruger-effect-and-the-secret-for-coping-with-the-incompetents-around-you/#comment-65525</guid>
		<description>Couple of points (in my opinion):

I read the actual study, and I think I understand it. It&#039;s not about superiority, or criteria. It describes how that person views their level of expertise. So, in the first example, if there was a level of expertise in reality, the 7-word guy would have said &quot;There have been studies ...&quot; or  &quot;I heard a woman speak about it a month ago ...&quot; or something. The fact that he &quot;knew&quot; this to be true is a reflection of his own level of belief in himself, and seems to me to be innacurate, because as a copywriter, his statement seems to fly in the face of my experience (not an expert, but hope to be someday). 

In the second case, sticker man just has a personal preference. If I heard something like &quot;It&#039;s obvious that people hate stickers, they are much less effective because they are really clumsy,&quot; I would attribute that to the DK effect. That guy is just an ahole client. If, after hearing the expert opinion, he persisted that he was right, that&#039;s more DK to me. 

As far as the &quot;two experts&quot;, not sure why the writer seems so angry, but I would think that you would listen to both experts and base your decision on which one makes more sense in the specific case you are pondering. 

To reiterate, this has nothing to do with &quot;feeling superior.&quot; It&#039;s about perception of one&#039;s level of expertise. 

Here&#039;s a novel idea: read the study before you make up your mind. Becasue it&#039;s pretty short, easy to read, and very clear. 

In my opinion.</description>
		<content:encoded><![CDATA[<p>Couple of points (in my opinion):</p>
<p>I read the actual study, and I think I understand it. It&#8217;s not about superiority, or criteria. It describes how that person views their level of expertise. So, in the first example, if there was a level of expertise in reality, the 7-word guy would have said &#8220;There have been studies &#8230;&#8221; or  &#8220;I heard a woman speak about it a month ago &#8230;&#8221; or something. The fact that he &#8220;knew&#8221; this to be true is a reflection of his own level of belief in himself, and seems to me to be innacurate, because as a copywriter, his statement seems to fly in the face of my experience (not an expert, but hope to be someday). </p>
<p>In the second case, sticker man just has a personal preference. If I heard something like &#8220;It&#8217;s obvious that people hate stickers, they are much less effective because they are really clumsy,&#8221; I would attribute that to the DK effect. That guy is just an ahole client. If, after hearing the expert opinion, he persisted that he was right, that&#8217;s more DK to me. </p>
<p>As far as the &#8220;two experts&#8221;, not sure why the writer seems so angry, but I would think that you would listen to both experts and base your decision on which one makes more sense in the specific case you are pondering. </p>
<p>To reiterate, this has nothing to do with &#8220;feeling superior.&#8221; It&#8217;s about perception of one&#8217;s level of expertise. </p>
<p>Here&#8217;s a novel idea: read the study before you make up your mind. Becasue it&#8217;s pretty short, easy to read, and very clear. </p>
<p>In my opinion.</p>
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		<title>By: Drew</title>
		<link>http://www.directcreative.com/blog/the-dunning-kruger-effect-and-the-secret-for-coping-with-the-incompetents-around-you/comment-page-1#comment-58521</link>
		<dc:creator>Drew</dc:creator>
		<pubDate>Thu, 05 Aug 2010 21:20:33 +0000</pubDate>
		<guid isPermaLink="false">http://www.directcreative.com/blog/2008/02/15/the-dunning-kruger-effect-and-the-secret-for-coping-with-the-incompetents-around-you/#comment-58521</guid>
		<description>I should add, not just classmate or breeder, but even &quot;experts&quot;-- if two experts disagree, does it make sense to simply trust the expert who is physically present?</description>
		<content:encoded><![CDATA[<p>I should add, not just classmate or breeder, but even &#8220;experts&#8221;&#8211; if two experts disagree, does it make sense to simply trust the expert who is physically present?</p>
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		<title>By: Drew</title>
		<link>http://www.directcreative.com/blog/the-dunning-kruger-effect-and-the-secret-for-coping-with-the-incompetents-around-you/comment-page-1#comment-58520</link>
		<dc:creator>Drew</dc:creator>
		<pubDate>Thu, 05 Aug 2010 21:16:12 +0000</pubDate>
		<guid isPermaLink="false">http://www.directcreative.com/blog/2008/02/15/the-dunning-kruger-effect-and-the-secret-for-coping-with-the-incompetents-around-you/#comment-58520</guid>
		<description>Here&#039;s another opinion for &quot;likely not D-K effect.&quot; Both of those examples sound to me like someone using a different rubric for judgment rather than assuming superiority. Of course I don&#039;t have all the details, but from what you said, the first case could be, but the second case sounds like an artist judging something based on its artistic merits, which caused him to differ on your judgment which was based on mathematical models of effectiveness.

Even in the first case, I am not sure that simply being firm in your opinion demonstrates D-K effect. It may well have been the opposite-- he may have been feeling that, as the boss, he is supposed to know a lot about the subject, but he doesn&#039;t. All the same, his opinion may come from someone he respects-- perhaps a professor in college was insistent that 7 words is the maximum number. When challenged, you assume he feels superior to you and therefore won&#039;t listen to your opinion, but isn&#039;t it quite possible that he&#039;s thinking &quot;darn it, I don&#039;t remember why I was taught to do it this way, and I really wish I did... but all the same, I trust my professor over this new guy. I&#039;m not going to let him force his opinion on me simply because he spews some jargon/math at me.&quot; 

Maybe I only think that because of my own experiences--I have this feeling a lot, and it&#039;s a very sinking feeling. Someone I don&#039;t know very well, whose opinion I have not yet come to trust, is telling me that something I learned elsewhere is wrong. Of course, I take such challenges seriously, but there are some circumstances where I forget the explanation, but I remember where I learned the info, and I feel that just because I&#039;m not smart enough to defend the information I have doesn&#039;t mean that this guy is right... maybe if my professor or source of information were here, they could defend their own point.

Most of what I learn, I have to accept with a great deal of faith. I&#039;m training to be a veterinarian, and while sure, I can superficially understand some chemical process (this enzyme regulates that enzyme which carries out this procedure), it doesn&#039;t mean I can really say (beyond what I&#039;ve experienced or memorized) whether that would hold true in specific cases or circumstances. It would be foolish for me to assume that my grasp on the concepts is so strong that just by reasoning through it, I can determine what would happen in a novel situation (although it may be my best guess.)

It&#039;s lucky for me that I don&#039;t have to be a boss yet, because I don&#039;t have to *tell* people that I&#039;m not accepting their opinion. When a breeder or classmate tells me something that goes against what a professor says, and supports it with a good argument, I make a note to look in to it later, but for the time being I almost always stick with what I know, assuming I trusted the source at least as much as I trust my classmate.</description>
		<content:encoded><![CDATA[<p>Here&#8217;s another opinion for &#8220;likely not D-K effect.&#8221; Both of those examples sound to me like someone using a different rubric for judgment rather than assuming superiority. Of course I don&#8217;t have all the details, but from what you said, the first case could be, but the second case sounds like an artist judging something based on its artistic merits, which caused him to differ on your judgment which was based on mathematical models of effectiveness.</p>
<p>Even in the first case, I am not sure that simply being firm in your opinion demonstrates D-K effect. It may well have been the opposite&#8211; he may have been feeling that, as the boss, he is supposed to know a lot about the subject, but he doesn&#8217;t. All the same, his opinion may come from someone he respects&#8211; perhaps a professor in college was insistent that 7 words is the maximum number. When challenged, you assume he feels superior to you and therefore won&#8217;t listen to your opinion, but isn&#8217;t it quite possible that he&#8217;s thinking &#8220;darn it, I don&#8217;t remember why I was taught to do it this way, and I really wish I did&#8230; but all the same, I trust my professor over this new guy. I&#8217;m not going to let him force his opinion on me simply because he spews some jargon/math at me.&#8221; </p>
<p>Maybe I only think that because of my own experiences&#8211;I have this feeling a lot, and it&#8217;s a very sinking feeling. Someone I don&#8217;t know very well, whose opinion I have not yet come to trust, is telling me that something I learned elsewhere is wrong. Of course, I take such challenges seriously, but there are some circumstances where I forget the explanation, but I remember where I learned the info, and I feel that just because I&#8217;m not smart enough to defend the information I have doesn&#8217;t mean that this guy is right&#8230; maybe if my professor or source of information were here, they could defend their own point.</p>
<p>Most of what I learn, I have to accept with a great deal of faith. I&#8217;m training to be a veterinarian, and while sure, I can superficially understand some chemical process (this enzyme regulates that enzyme which carries out this procedure), it doesn&#8217;t mean I can really say (beyond what I&#8217;ve experienced or memorized) whether that would hold true in specific cases or circumstances. It would be foolish for me to assume that my grasp on the concepts is so strong that just by reasoning through it, I can determine what would happen in a novel situation (although it may be my best guess.)</p>
<p>It&#8217;s lucky for me that I don&#8217;t have to be a boss yet, because I don&#8217;t have to *tell* people that I&#8217;m not accepting their opinion. When a breeder or classmate tells me something that goes against what a professor says, and supports it with a good argument, I make a note to look in to it later, but for the time being I almost always stick with what I know, assuming I trusted the source at least as much as I trust my classmate.</p>
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		<title>By: GS</title>
		<link>http://www.directcreative.com/blog/the-dunning-kruger-effect-and-the-secret-for-coping-with-the-incompetents-around-you/comment-page-1#comment-50596</link>
		<dc:creator>GS</dc:creator>
		<pubDate>Tue, 16 Mar 2010 00:30:07 +0000</pubDate>
		<guid isPermaLink="false">http://www.directcreative.com/blog/2008/02/15/the-dunning-kruger-effect-and-the-secret-for-coping-with-the-incompetents-around-you/#comment-50596</guid>
		<description>DF : &quot;I worry that the increasing popularity of the D-K effect will actually do much to reaffirm the confidence of unskilled people in their own illusory greatness&quot;.

I consent with the above comment. I think Dr. Dunning and Dr. Kruger just invented another word in the dictonary of people who like to call names on the ability of others, but ofcourse without checking on themselves first. I have an impression that this phrase &quot;Dunning-Kruger effect&quot; should be nominated as the best ironical term of the milinium.</description>
		<content:encoded><![CDATA[<p>DF : &#8220;I worry that the increasing popularity of the D-K effect will actually do much to reaffirm the confidence of unskilled people in their own illusory greatness&#8221;.</p>
<p>I consent with the above comment. I think Dr. Dunning and Dr. Kruger just invented another word in the dictonary of people who like to call names on the ability of others, but ofcourse without checking on themselves first. I have an impression that this phrase &#8220;Dunning-Kruger effect&#8221; should be nominated as the best ironical term of the milinium.</p>
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		<title>By: SL</title>
		<link>http://www.directcreative.com/blog/the-dunning-kruger-effect-and-the-secret-for-coping-with-the-incompetents-around-you/comment-page-1#comment-43682</link>
		<dc:creator>SL</dc:creator>
		<pubDate>Thu, 17 Dec 2009 15:39:54 +0000</pubDate>
		<guid isPermaLink="false">http://www.directcreative.com/blog/2008/02/15/the-dunning-kruger-effect-and-the-secret-for-coping-with-the-incompetents-around-you/#comment-43682</guid>
		<description>Used to work for a guy just like this. When he was hired, several of us &quot;less confident&quot; people commented on his apparent lack of knowledge and skill. He revised monthly internal reporting requirements nearly every month.  Just didn&#039;t know what he was doing, or what data needed to be reported. He managed to lay-off the majority of us (best thing that ever happened to me!) before the company president realized his mistake, and gave the guy the treatment he deserved.</description>
		<content:encoded><![CDATA[<p>Used to work for a guy just like this. When he was hired, several of us &#8220;less confident&#8221; people commented on his apparent lack of knowledge and skill. He revised monthly internal reporting requirements nearly every month.  Just didn&#8217;t know what he was doing, or what data needed to be reported. He managed to lay-off the majority of us (best thing that ever happened to me!) before the company president realized his mistake, and gave the guy the treatment he deserved.</p>
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		<title>By: DF</title>
		<link>http://www.directcreative.com/blog/the-dunning-kruger-effect-and-the-secret-for-coping-with-the-incompetents-around-you/comment-page-1#comment-43634</link>
		<dc:creator>DF</dc:creator>
		<pubDate>Wed, 16 Dec 2009 22:17:57 +0000</pubDate>
		<guid isPermaLink="false">http://www.directcreative.com/blog/2008/02/15/the-dunning-kruger-effect-and-the-secret-for-coping-with-the-incompetents-around-you/#comment-43634</guid>
		<description>Dean Rieck:  &quot;if I suggest a technique that has been proven by numerical results and it is rejected without logical evidence but merely on an assumption or because of personal taste, I think that qualifies as a good example of DK.&quot;

Yes, I think this is right.  I didn&#039;t see that kind of exchange happening in the first example in your blog.  If you said to the interviewer, &quot;Actually, extensive and credible statistical studies show that there is no &#039;magic number&#039; for determining the most effective headline,&quot; and he simply responded by repeating himself, then his response seems to indicate the D-K effect.  But merely asserting a confident conclusion doesn&#039;t mean you lack reasons, and my reading of the first interaction in your blog doesn&#039;t indicate that a substantive conversation took place.  But then again, I may be wrong; your description may have left this information out.

More generally, I&#039;m skeptical that the D-K effect should be used as a means of reaffirming one&#039;s own superiority in the world.  The ironies of the D-K effect are many, but among them is that the less skilled you are, the more likely you are to think that others are inferior.  I worry that the increasing popularity of the D-K effect will actually do much to reaffirm the confidence of unskilled people in their own illusory greatness.</description>
		<content:encoded><![CDATA[<p>Dean Rieck:  &#8220;if I suggest a technique that has been proven by numerical results and it is rejected without logical evidence but merely on an assumption or because of personal taste, I think that qualifies as a good example of DK.&#8221;</p>
<p>Yes, I think this is right.  I didn&#8217;t see that kind of exchange happening in the first example in your blog.  If you said to the interviewer, &#8220;Actually, extensive and credible statistical studies show that there is no &#8216;magic number&#8217; for determining the most effective headline,&#8221; and he simply responded by repeating himself, then his response seems to indicate the D-K effect.  But merely asserting a confident conclusion doesn&#8217;t mean you lack reasons, and my reading of the first interaction in your blog doesn&#8217;t indicate that a substantive conversation took place.  But then again, I may be wrong; your description may have left this information out.</p>
<p>More generally, I&#8217;m skeptical that the D-K effect should be used as a means of reaffirming one&#8217;s own superiority in the world.  The ironies of the D-K effect are many, but among them is that the less skilled you are, the more likely you are to think that others are inferior.  I worry that the increasing popularity of the D-K effect will actually do much to reaffirm the confidence of unskilled people in their own illusory greatness.</p>
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		<title>By: Sax</title>
		<link>http://www.directcreative.com/blog/the-dunning-kruger-effect-and-the-secret-for-coping-with-the-incompetents-around-you/comment-page-1#comment-38962</link>
		<dc:creator>Sax</dc:creator>
		<pubDate>Thu, 17 Sep 2009 18:53:14 +0000</pubDate>
		<guid isPermaLink="false">http://www.directcreative.com/blog/2008/02/15/the-dunning-kruger-effect-and-the-secret-for-coping-with-the-incompetents-around-you/#comment-38962</guid>
		<description>Only one name comes to mind, &quot;OBAMA&quot;.</description>
		<content:encoded><![CDATA[<p>Only one name comes to mind, &#8220;OBAMA&#8221;.</p>
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		<title>By: Dean Rieck</title>
		<link>http://www.directcreative.com/blog/the-dunning-kruger-effect-and-the-secret-for-coping-with-the-incompetents-around-you/comment-page-1#comment-37427</link>
		<dc:creator>Dean Rieck</dc:creator>
		<pubDate>Fri, 14 Aug 2009 17:03:44 +0000</pubDate>
		<guid isPermaLink="false">http://www.directcreative.com/blog/2008/02/15/the-dunning-kruger-effect-and-the-secret-for-coping-with-the-incompetents-around-you/#comment-37427</guid>
		<description>DK: 
In the direct marketing field, techniques are judged by mathematics. Knowing which techniques work and which don&#039;t is a matter of experience with the actual results of testing. So if I suggest a technique that has been proven by numerical results and it is rejected without logical evidence but merely on an assumption or because of personal taste, I think that qualifies as a good example of DK.</description>
		<content:encoded><![CDATA[<p>DK:<br />
In the direct marketing field, techniques are judged by mathematics. Knowing which techniques work and which don&#8217;t is a matter of experience with the actual results of testing. So if I suggest a technique that has been proven by numerical results and it is rejected without logical evidence but merely on an assumption or because of personal taste, I think that qualifies as a good example of DK.</p>
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		<title>By: DF</title>
		<link>http://www.directcreative.com/blog/the-dunning-kruger-effect-and-the-secret-for-coping-with-the-incompetents-around-you/comment-page-1#comment-37426</link>
		<dc:creator>DF</dc:creator>
		<pubDate>Fri, 14 Aug 2009 16:50:26 +0000</pubDate>
		<guid isPermaLink="false">http://www.directcreative.com/blog/2008/02/15/the-dunning-kruger-effect-and-the-secret-for-coping-with-the-incompetents-around-you/#comment-37426</guid>
		<description>These examples might be the DK effect or they might not.  It&#039;s certainly true that clinging to a simplistic rule in the face of reasons to the contrary may indicate overconfidence in one&#039;s competence.  If these people were incapable of having a reasoned discussion in which they successfully defended their assertions, but clung to those assertions nevertheless, that would likely be a good example of the DK effect.  We just need a bit more evidence.

What&#039;s particularly tricky about the DK effect is that those suffering from it are most likely to attribute it to others.  Remember, one of D&amp;K&#039;s findings in their initial study was that highly competent people tend to assume others are equally competent, while the incompetent tend to assume others are inferior.  So if you go around constantly invoking the DK effect w/r/t others&#039; behavior, you just might be exhibiting it yourself.</description>
		<content:encoded><![CDATA[<p>These examples might be the DK effect or they might not.  It&#8217;s certainly true that clinging to a simplistic rule in the face of reasons to the contrary may indicate overconfidence in one&#8217;s competence.  If these people were incapable of having a reasoned discussion in which they successfully defended their assertions, but clung to those assertions nevertheless, that would likely be a good example of the DK effect.  We just need a bit more evidence.</p>
<p>What&#8217;s particularly tricky about the DK effect is that those suffering from it are most likely to attribute it to others.  Remember, one of D&amp;K&#8217;s findings in their initial study was that highly competent people tend to assume others are equally competent, while the incompetent tend to assume others are inferior.  So if you go around constantly invoking the DK effect w/r/t others&#8217; behavior, you just might be exhibiting it yourself.</p>
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