http://www.directcreative.com/blog/the-direct-mail-envelope-quandary-plain-or-bold Dean Rieck on Copywriting & Direct Marketing Sat, 31 Jul 2010 01:56:46 -0700 http://wordpress.org/?v=2.9.2 hourly 1 http://www.directcreative.com/blog/the-direct-mail-envelope-quandary-plain-or-bold/comment-page-1#comment-3273 Roy Holcombe Mon, 04 Aug 2008 22:10:46 +0000 http://www.directcreative.com/blog/?p=81#comment-3273 The only way to know if your direct-mail campaign will work is by "testing". No doubt. This is the marketing mantra for ongoing success. But, make sure you are able to effectively keep track of your efforts or you'll never prevail. When in doubt do what the "big boys" in your industry do. They're the "big boys" for a reason. The only way to know if your direct-mail campaign will work is by “testing”. No doubt. This is the marketing mantra for ongoing success. But, make sure you are able to effectively keep track of your efforts or you’ll never prevail. When in doubt do what the “big boys” in your industry do. They’re the “big boys” for a reason.

]]> http://www.directcreative.com/blog/the-direct-mail-envelope-quandary-plain-or-bold/comment-page-1#comment-2392 The Naked Idea » Blog Archive » Should the envelope be plain or should it be BOLD? Mon, 07 Jul 2008 17:41:52 +0000 http://www.directcreative.com/blog/?p=81#comment-2392 [...] was reading “The Direct Mail Envelope Quandry” at Direct Creative and if I had a nickel for every time I’ve had this argument with [...] [...] was reading “The Direct Mail Envelope Quandry” at Direct Creative and if I had a nickel for every time I’ve had this argument with [...]

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