Comments on: The brutal truth about how people read mail http://www.directcreative.com/blog/the-brutal-truth-about-how-people-read-mail Dean Rieck on Copywriting & Direct Marketing Tue, 07 Feb 2012 07:10:32 -0700 hourly 1 http://wordpress.org/?v=3.1.1 By: Dean Rieck http://www.directcreative.com/blog/the-brutal-truth-about-how-people-read-mail/comment-page-1#comment-101 Dean Rieck Wed, 21 Nov 2007 21:21:14 +0000 http://www.directcreative.com/blog/2007/11/21/the-brutal-truth-about-how-people-read-mail/#comment-101 Shama: Right. And it applies to any medium, including TV, radio, ads, inserts, Web, e-mail, billboards, everything. If you don't grab people, they move on. Fast. Shama:
Right. And it applies to any medium, including TV, radio, ads, inserts, Web, e-mail, billboards, everything. If you don’t grab people, they move on. Fast.

]]> By: Shama Hyder http://www.directcreative.com/blog/the-brutal-truth-about-how-people-read-mail/comment-page-1#comment-100 Shama Hyder Wed, 21 Nov 2007 20:16:26 +0000 http://www.directcreative.com/blog/2007/11/21/the-brutal-truth-about-how-people-read-mail/#comment-100 Great post! First rule of marketing- get their attention. Great post! First rule of marketing- get their attention.

]]> By: Dean Rieck http://www.directcreative.com/blog/the-brutal-truth-about-how-people-read-mail/comment-page-1#comment-98 Dean Rieck Wed, 21 Nov 2007 18:58:49 +0000 http://www.directcreative.com/blog/2007/11/21/the-brutal-truth-about-how-people-read-mail/#comment-98 Good point. Online sales pages are about focusing attention and leading people through a sales argument. Too much eye candy would pull people off message. Direct mail should do the same. All ads should, actually. Not that they all have to be ugly, it's just that pretty isn't the point. Pity the poor agency writer or designer who cares about response. What ever will they do with a portfolio full of winning but ugly work? They'll never get another agency job. Good point. Online sales pages are about focusing attention and leading people through a sales argument. Too much eye candy would pull people off message.

Direct mail should do the same. All ads should, actually. Not that they all have to be ugly, it’s just that pretty isn’t the point.

Pity the poor agency writer or designer who cares about response. What ever will they do with a portfolio full of winning but ugly work? They’ll never get another agency job.

]]> By: James - DigitalKeyToInfo http://www.directcreative.com/blog/the-brutal-truth-about-how-people-read-mail/comment-page-1#comment-97 James - DigitalKeyToInfo Wed, 21 Nov 2007 18:23:35 +0000 http://www.directcreative.com/blog/2007/11/21/the-brutal-truth-about-how-people-read-mail/#comment-97 It is a classic case of design over marketing. There is a reason why so many online marketers still use those ugly sales pages that look just like those only sales letters you get in the mail. It is a classic case of design over marketing.
There is a reason why so many online marketers still use those ugly sales pages that look just like those only sales letters you get in the mail.

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