Comments on: See how people sort your direct mail http://www.directcreative.com/blog/sort-mail Dean Rieck on Copywriting & Direct Marketing Sat, 31 Jul 2010 01:56:46 -0700 http://wordpress.org/?v=2.9.2 hourly 1 By: Mailing Lists http://www.directcreative.com/blog/sort-mail/comment-page-1#comment-25998 Mailing Lists Wed, 18 Mar 2009 04:24:22 +0000 http://www.directcreative.com/blog/?p=635#comment-25998 Interesting video. I've never thought someone could be influenced by an envelope or creative postage. I thought the actual marketing material was most important. Interesting video. I’ve never thought someone could be influenced by an envelope or creative postage. I thought the actual marketing material was most important.

]]> By: The Direct Marketing Voice Links 3-11-2009 | The Direct Marketing Voice http://www.directcreative.com/blog/sort-mail/comment-page-1#comment-25490 The Direct Marketing Voice Links 3-11-2009 | The Direct Marketing Voice Wed, 11 Mar 2009 15:25:44 +0000 http://www.directcreative.com/blog/?p=635#comment-25490 [...] See how people sort your direct mail - Direct Creative Blog via www.directcreative.com [...] [...] See how people sort your direct mail – Direct Creative Blog via http://www.directcreative.com [...]

]]> By: Dean Rieck http://www.directcreative.com/blog/sort-mail/comment-page-1#comment-25461 Dean Rieck Wed, 11 Mar 2009 01:50:12 +0000 http://www.directcreative.com/blog/?p=635#comment-25461 Chad: Yes. My rule for teaser copy is "When in doubt, leave it out." It's sickening how many winners I've had with "boring" plain (or nearly plain) outer envelopes. Chad:
Yes. My rule for teaser copy is “When in doubt, leave it out.” It’s sickening how many winners I’ve had with “boring” plain (or nearly plain) outer envelopes.

]]> By: Chad Kettner - Sports Copywriter http://www.directcreative.com/blog/sort-mail/comment-page-1#comment-25451 Chad Kettner - Sports Copywriter Tue, 10 Mar 2009 23:31:40 +0000 http://www.directcreative.com/blog/?p=635#comment-25451 Interesting video. She's a bit annoying, but has some solid points. But I also agree with you that the white envelope is effective. If it had the right name on the front, she may have still thought it was "boring", but she'd open the envelope out of curiosity to see what was inside. Even the restaurant with the map on the envelope (the one she liked) didn't get opened - so perhaps blank is better!?! Interesting video. She’s a bit annoying, but has some solid points.

But I also agree with you that the white envelope is effective. If it had the right name on the front, she may have still thought it was “boring”, but she’d open the envelope out of curiosity to see what was inside.

Even the restaurant with the map on the envelope (the one she liked) didn’t get opened – so perhaps blank is better!?!

]]>