Comments on: Which social media are right for you? http://www.directcreative.com/blog/social-media-landscape Dean Rieck on Copywriting & Direct Marketing Tue, 07 Feb 2012 07:10:32 -0700 hourly 1 http://wordpress.org/?v=3.1.1 By: Professional Copywriter http://www.directcreative.com/blog/social-media-landscape/comment-page-1#comment-51928 Professional Copywriter Tue, 06 Apr 2010 11:57:35 +0000 http://www.directcreative.com/blog/?p=1357#comment-51928 That's an awesome chart! It is often difficult to calm clients down about Social Media. it is such an easy thing to sell and once people hear about "Twitter engages customers" and "Facebook pages with millions of friends" companies want that, even if it is beneficial! .-= Professional Copywriter's last blog ... <a href="http://www.professional-copywriter.co.uk/write-healthy-copy-join-a-gym/" rel="nofollow">Write healthy copy. Join a gym!</a> =-. That’s an awesome chart! It is often difficult to calm clients down about Social Media. it is such an easy thing to sell and once people hear about “Twitter engages customers” and “Facebook pages with millions of friends” companies want that, even if it is beneficial!
.-= Professional Copywriter’s last blog … Write healthy copy. Join a gym! =-.

]]> By: Ted Grigg http://www.directcreative.com/blog/social-media-landscape/comment-page-1#comment-51665 Ted Grigg Wed, 31 Mar 2010 19:43:39 +0000 http://www.directcreative.com/blog/?p=1357#comment-51665 Many of the characteristics of social media resemble an expansion of PR rather than direct marketing or other "intrusive" media like TV advertising, radio and print. Social media includes, among other things: - reputation enhancement - endorsement by consumers and third parties - publicity and getting the word out - brand building - name recognition Like PR, the costs related to social media consist primarily of talent and time costs. And the results are often unpredictable like PR. You cannot guarantee share of eyes or circulation like traditional media. That's why your comment related to focusing on a few things done well rings true. Social could drive you nuts until you can quantify what you are trying to do. Most marketers see the value of PR and social media. But PR has has established some measurable criteria related to circulation. I suspect that something similar will evolve from the social media practitioners. Ted .-= Ted Grigg's last blog ... <a href="http://www.dmcgblog.com/journal/2010/3/30/communication-and-strategy-not-the-technical-marketers-stren.html" rel="nofollow">Communication and Strategy not the Technical Marketer’s Strength</a> =-. Many of the characteristics of social media resemble an expansion of PR rather than direct marketing or other “intrusive” media like TV advertising, radio and print. Social media includes, among other things:
- reputation enhancement
- endorsement by consumers and third parties
- publicity and getting the word out
- brand building
- name recognition

Like PR, the costs related to social media consist primarily of talent and time costs. And the results are often unpredictable like PR. You cannot guarantee share of eyes or circulation like traditional media.

That’s why your comment related to focusing on a few things done well rings true. Social could drive you nuts until you can quantify what you are trying to do.

Most marketers see the value of PR and social media.

But PR has has established some measurable criteria related to circulation. I suspect that something similar will evolve from the social media practitioners.

Ted
.-= Ted Grigg’s last blog … Communication and Strategy not the Technical Marketer’s Strength =-.

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