Social media started out looking like a fad. Now it’s taking the marketing world by storm.
I and many other consultants contend that it’s not a replacement for traditional media, but it certainly deserves your attention.
The question is, how much attention? Which social media should you be using and what is the value it brings to your company?
CMO.com recently posted a chart showing 10 popular social networks and rated each for customer communication, brand exposure, traffic to site, and SEO.
Depending on the resources and goals of your organization, it may be wise to focus on just two or three social networks and do them really well, rather than try to do them all and do them poorly.