Snap Pack Facts: part deux

Back in March, I posted an interesting interview with Ted Grigg about snap packs, the red-headed step child of direct mail.

Like so many things in direct mail, snap packs work far better than they look, in part because they look personal and important rather than flashy.

If you haven’t read that interview, read it now. Then watch this video from Ballantine Blog showing two types of modern snap packs.

I love the Ballantine Blog videos. Yes, they’re meant to promote printing services, but they’re highly educational for anyone interested in direct mail.

And you should be interested in direct mail. For those of you who think direct mail is going away and everything will be online in about 5 minutes, heed my warning: Direct mail will be with us for many, many years. It works like gangbusters and you ignore it at your peril.

You can see what I have to say about the death of direct mail at DM News.

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October 13, 2009 | Filed in Direct Mail, Miscellaneous

2 Comments

Comments

2 Responses to “Snap Pack Facts: part deux”

Ryan Cote on October 15th, 2009 12:33 pm

Thank you Dean for your kind words. We enjoy your blog as well. Your content is always interesting and well-written.

Ryan
Ryan Cote’s last blog … Back To The Future With Snap Pack Mailers
Dean Rieck on October 15th, 2009 1:44 pm

I just read that far more people watch video that read text online, so you’re certainly providing content people want. I’ve enjoyed all your videos. Keep it up.