Comments on: Semantic noise: the copywriter’s curse

By: The Direct Marketing Voice Links 4-20-2009 | The Direct Marketing Voice

The Direct Marketing Voice Links 4-20-2009 | The Direct Marketing Voice — Mon, 20 Apr 2009 18:07:52 +0000

[...] Semantic noise: the copywriter’s curse [...]

By: neville

neville — Thu, 02 Apr 2009 17:41:17 +0000

Great post. Never thought about something like this. I like the 2. suggestion and will use with the 3. one

By: S.Smith

S.Smith — Thu, 02 Apr 2009 16:51:03 +0000

One could use it well (I like Dry cleaner window in Bangkok: “Drop your pants here for best results.”) and purposefully to offer those double messages.

In any event, it’s fun article and a good thing to be aware of…

By: Anna Schibrowsky

Anna Schibrowsky — Thu, 02 Apr 2009 16:30:35 +0000

Great examples, Dean. Reading aloud helps catch these too.

By: Dean Rieck

Dean Rieck — Wed, 01 Apr 2009 18:41:15 +0000

Ted:
My wife was reading a book on communications and ran across the cough syrup example. That got the ball rolling.

By: Ted Grigg

Ted Grigg — Wed, 01 Apr 2009 18:27:03 +0000

Nice job Dean. This one made me laugh. Where do you get all this good stuff?

You wrote one blog some time back with some famous sayings that I saved for future reference.

You are so correct about letting others look over your copy. Look for their eye movements when they read it and see where they stop or slow down. That part of the copy could probably use some refinement.