http://www.directcreative.com/blog/sell-an-experience Dean Rieck on Copywriting & Direct Marketing Mon, 06 Sep 2010 15:07:47 -0700 hourly 1 http://wordpress.org/?v=3.0.1 http://www.directcreative.com/blog/sell-an-experience/comment-page-1#comment-53813 Shawn Carpenter Wed, 05 May 2010 20:45:34 +0000 http://www.directcreative.com/blog/?p=1347#comment-53813 Interesting. I was just explaining a concept to some friends of mine about a coffee shop that I am thinking about opening. It was more about the experience of the place rather then the coffee. The atmosphere, the music, the people, the whole social aspect behind having a cup of coffee with friends and having a place to chill. You can sell cheap coffee and get away with it if you offer a unique experience to the customer. Interesting. I was just explaining a concept to some friends of mine about a coffee shop that I am thinking about opening. It was more about the experience of the place rather then the coffee. The atmosphere, the music, the people, the whole social aspect behind having a cup of coffee with friends and having a place to chill. You can sell cheap coffee and get away with it if you offer a unique experience to the customer.

]]> http://www.directcreative.com/blog/sell-an-experience/comment-page-1#comment-49984 Money Can Buy Happiness | RevMason Mon, 08 Mar 2010 15:38:17 +0000 http://www.directcreative.com/blog/?p=1347#comment-49984 [...] If in you’re marketing or sales, this verifies the tried-but-true belief that you aren’t selling your customers a product or service; you’re selling them an experience. [...] [...] If in you’re marketing or sales, this verifies the tried-but-true belief that you aren’t selling your customers a product or service; you’re selling them an experience. [...]

]]> http://www.directcreative.com/blog/sell-an-experience/comment-page-1#comment-49861 Philip Baldwin Sun, 07 Mar 2010 04:40:35 +0000 http://www.directcreative.com/blog/?p=1347#comment-49861 Dean, Great way to look at the selling experience! Thanks Dean, Great way to look at the selling experience! Thanks

]]> http://www.directcreative.com/blog/sell-an-experience/comment-page-1#comment-48460 Dean Rieck Mon, 22 Feb 2010 00:45:10 +0000 http://www.directcreative.com/blog/?p=1347#comment-48460 Catherine: Yeah, sometimes the simple explanations are more enlightening than the complex ones. Catherine:
Yeah, sometimes the simple explanations are more enlightening than the complex ones.

]]> http://www.directcreative.com/blog/sell-an-experience/comment-page-1#comment-48459 Catherine Caine Mon, 22 Feb 2010 00:18:15 +0000 http://www.directcreative.com/blog/?p=1347#comment-48459 I've read the benefits explanation 10,000,000,000 times (I may be exaggerating a tiny bit there) but I've never read anyone explaining the "experience" over "widget" so succinctly and usefully. Well done! .-= Catherine Caine's last blog ... <a href="http://www.beawesomeonline.com/find-new-ideas" rel="nofollow">5 minute mission: Find new ideas</a> =-. I’ve read the benefits explanation 10,000,000,000 times (I may be exaggerating a tiny bit there) but I’ve never read anyone explaining the “experience” over “widget” so succinctly and usefully. Well done!
.-= Catherine Caine’s last blog … 5 minute mission: Find new ideas =-.

]]> http://www.directcreative.com/blog/sell-an-experience/comment-page-1#comment-47907 Curated Stories Feb. 16, 2010 Tue, 16 Feb 2010 22:48:14 +0000 http://www.directcreative.com/blog/?p=1347#comment-47907 [...] Do you sell “things” or experiences? Published: February 16, 2010 Source: Direct Creative Blog You’ve probably heard the expression, “People don’t want drills. They want holes.” This is a reminder that benefits outweigh features. While this is good advice for creating more effective advertising a… [...] [...] Do you sell “things” or experiences? Published: February 16, 2010 Source: Direct Creative Blog You’ve probably heard the expression, “People don’t want drills. They want holes.” This is a reminder that benefits outweigh features. While this is good advice for creating more effective advertising a… [...]

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