http://www.directcreative.com/blog/selective-attention Dean Rieck on Copywriting & Direct Marketing Tue, 07 Feb 2012 07:10:32 -0700 hourly 1 http://wordpress.org/?v=3.1.1 http://www.directcreative.com/blog/selective-attention/comment-page-1#comment-58031 Why we don’t see people who have housing problems « Thankful Home: Be thankful for your home. Help others find a place to live. Mon, 26 Jul 2010 18:13:10 +0000 http://www.directcreative.com/blog/?p=1386#comment-58031 [...] I'm going to try to keep my eyes open. Who knows what I've been missing. How about you? (Thanks to Dean Rieck for sharing the video with [...] [...] I'm going to try to keep my eyes open. Who knows what I've been missing. How about you? (Thanks to Dean Rieck for sharing the video with [...]

]]> http://www.directcreative.com/blog/selective-attention/comment-page-1#comment-56073 Cara Wed, 23 Jun 2010 11:13:12 +0000 http://www.directcreative.com/blog/?p=1386#comment-56073 Very nice test! Well, I didn't miss the gorilla but counted 17 passes. :) Thing is that when you ask people to pay attention to one thing, the obviously focus on that very thing only. And in advertising if you want to draw attention to one thing, then you'd better make it simple and very easy for people to catch it. Got the idea. But I think it also depends on each individual and his capacity to pay attention to details in general and also on external factors that may or may not withdraw his attention from what you want to show him. Very nice test! Well, I didn’t miss the gorilla but counted 17 passes. Thing is that when you ask people to pay attention to one thing, the obviously focus on that very thing only. And in advertising if you want to draw attention to one thing, then you’d better make it simple and very easy for people to catch it.
Got the idea. But I think it also depends on each individual and his capacity to pay attention to details in general and also on external factors that may or may not withdraw his attention from what you want to show him.

]]> http://www.directcreative.com/blog/selective-attention/comment-page-1#comment-56047 Storytelling Social Media Marketing PR Business & Technology Curated Stories June 22, 2010 Tue, 22 Jun 2010 21:49:39 +0000 http://www.directcreative.com/blog/?p=1386#comment-56047 [...] Why “selective attention” can kill your ads Published: June 22, 2010 Source: Direct Creative Blog Last week, I asked you to take a test to see if you’re a word nerd. This week, I have another test for you. And it’s a doozy. The concept is “selective attention.” I don’t want to spoil it, so watch t… [...] [...] Why “selective attention” can kill your ads Published: June 22, 2010 Source: Direct Creative Blog Last week, I asked you to take a test to see if you’re a word nerd. This week, I have another test for you. And it’s a doozy. The concept is “selective attention.” I don’t want to spoil it, so watch t… [...]

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