Comments on: Defending yourself against the sales lead killers http://www.directcreative.com/blog/sales-lead-killers Dean Rieck on Copywriting & Direct Marketing Tue, 07 Feb 2012 07:10:32 -0700 hourly 1 http://wordpress.org/?v=3.1.1 By: Peter http://www.directcreative.com/blog/sales-lead-killers/comment-page-1#comment-94121 Peter Thu, 29 Sep 2011 19:21:21 +0000 http://www.directcreative.com/blog/?p=1395#comment-94121 Thanks for the great thread here, some pretty interesting and useful stuff on postcards and creating "offers". Thanks for the great thread here, some pretty interesting and useful stuff on postcards and creating “offers”.

]]> By: Spencer http://www.directcreative.com/blog/sales-lead-killers/comment-page-1#comment-58364 Spencer Mon, 02 Aug 2010 13:36:20 +0000 http://www.directcreative.com/blog/?p=1395#comment-58364 David, I'm glad you made the most of that one call. I'd be curious to take a look at your creative and offer on the 5,000 postcards you sent out. It might be worth testing different creative pieces or different offers. If you would like to discuss this further, shoot me an email at spowell@tmrdirect.com. Good luck with your Save the Date cards. Spencer David,
I’m glad you made the most of that one call. I’d be curious to take a look at your creative and offer on the 5,000 postcards you sent out. It might be worth testing different creative pieces or different offers. If you would like to discuss this further, shoot me an email at spowell@tmrdirect.com. Good luck with your Save the Date cards.

Spencer

]]> By: ContactWindowCleaning http://www.directcreative.com/blog/sales-lead-killers/comment-page-1#comment-58336 ContactWindowCleaning Sun, 01 Aug 2010 20:46:08 +0000 http://www.directcreative.com/blog/?p=1395#comment-58336 I mailed 5000 postcards and received ONE call back. Good thing I'm good at closing a sell otherwise I would have flushed $1800.00. Great suggestions above. I am thinking of mailing a "Save the Date" postcard trying to make it seem like a wedding invitation so they have to open it and read it. When they open it, it will have our company info and all the info to schedule a free estimate... with a discount offer that expires of course. Any one with any advice what so ever or past experiences I would love to hear from you. David- Owner Contact Window Cleaning I mailed 5000 postcards and received ONE call back. Good thing I’m good at closing a sell otherwise I would have flushed $1800.00. Great suggestions above. I am thinking of mailing a “Save the Date” postcard trying to make it seem like a wedding invitation so they have to open it and read it. When they open it, it will have our company info and all the info to schedule a free estimate… with a discount offer that expires of course. Any one with any advice what so ever or past experiences I would love to hear from you.
David-
Owner
Contact Window Cleaning

]]> By: Jimmy Cantor http://www.directcreative.com/blog/sales-lead-killers/comment-page-1#comment-58256 Jimmy Cantor Sat, 31 Jul 2010 01:56:46 +0000 http://www.directcreative.com/blog/?p=1395#comment-58256 Your broken bottle experience reminds me of the "Alexander solution" - when faced with having to untie the Gordion Knot, Alexander simply sliced it in half with his sword. It got the job done - and that's what matters. One point more - I think "failure to launch" is a problem. Trying to make a perfect pitch - when all that might be necessary is stating what you do, with the value you provide, and then sincerely asking for the business. Funny how it sometimes works?! Your broken bottle experience reminds me of the “Alexander solution” – when faced with having to untie the Gordion Knot, Alexander simply sliced it in half with his sword. It got the job done – and that’s what matters.

One point more – I think “failure to launch” is a problem. Trying to make a perfect pitch – when all that might be necessary is stating what you do, with the value you provide, and then sincerely asking for the business. Funny how it sometimes works?!

]]> By: Mark http://www.directcreative.com/blog/sales-lead-killers/comment-page-1#comment-58254 Mark Sat, 31 Jul 2010 00:28:46 +0000 http://www.directcreative.com/blog/?p=1395#comment-58254 Yeh, I would have broke the bottle too. Hell, in Australia we'll do that just to get at the beer. (ha) My hottest tip is telling clients to make their phone number bigger and easier to see (IE Hard to miss). When they do, they're amazed at the results and think I'm a genius. Yeh,

I would have broke the bottle too.

Hell, in Australia we’ll do that just to get at the beer. (ha)

My hottest tip is telling clients to make their phone number bigger and easier to see (IE Hard to miss).

When they do, they’re amazed at the results and think I’m a genius.

]]> By: Spencer http://www.directcreative.com/blog/sales-lead-killers/comment-page-1#comment-58124 Spencer Wed, 28 Jul 2010 16:24:06 +0000 http://www.directcreative.com/blog/?p=1395#comment-58124 I liked the section on "Silly Offers". I received a piece of mail that offered me a pen to respond...it seemed like more work than it was worth. We have a 7-in-1 direct marketing survival tool that we offer sometimes that seems to get great response. People like it and it relates to what we do. Great article by the way. I liked the section on “Silly Offers”. I received a piece of mail that offered me a pen to respond…it seemed like more work than it was worth. We have a 7-in-1 direct marketing survival tool that we offer sometimes that seems to get great response. People like it and it relates to what we do.

Great article by the way.

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