Comments on: Are there simple ways to reduce your direct mail costs? http://www.directcreative.com/blog/reduce-direct-mail-costs Dean Rieck on Copywriting & Direct Marketing Tue, 07 Feb 2012 07:10:32 -0700 hourly 1 http://wordpress.org/?v=3.1.1 By: Ryan Cote http://www.directcreative.com/blog/reduce-direct-mail-costs/comment-page-1#comment-56842 Ryan Cote Thu, 08 Jul 2010 19:48:12 +0000 http://www.directcreative.com/blog/?p=1390#comment-56842 Great post Dean and thanks for the video plug. I retweeted it. Great post Dean and thanks for the video plug. I retweeted it.

]]> By: Jodi Kaplan http://www.directcreative.com/blog/reduce-direct-mail-costs/comment-page-1#comment-56775 Jodi Kaplan Wed, 07 Jul 2010 18:10:45 +0000 http://www.directcreative.com/blog/?p=1390#comment-56775 Changing the format can make a big difference. I changed one brochure from a 12 –page saddle-stitched 8 x 11 flat to a gatefold #10 envelope size brochure. The change meant it could go standard mail, and cut the postage costs considerably. Changing the format can make a big difference.
I changed one brochure from a 12 –page saddle-stitched 8 x 11 flat to a gatefold #10 envelope size brochure. The change meant it could go standard mail, and cut the postage costs considerably.

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